2014 Brandcameo Product Placement Awards

brand and bottle

Booze Newz Cocktail Hour

Posted by Jennifer Sokolowski on November 19, 2010 04:00 PM

The Macallan: Turning Very Pricey Whisky into Water

The word “whisky” is derived from the Gaelic word for “water of life,” and so it’s fitting that the proceeds of the most expensive bottle of whisky ever sold should go to support efforts to provide people with clean water.

The Macallan 64 Year Old in Lalique: Cire Perdue sold for $460,000 at a Sotheby’s auction this week in New York, with all the proceeds benefiting charity: water, a non-profit organization that provides access to clean drinking water to people in developing nations. Macallan’s oldest whisky was bottled in a one-of-a kind Lalique crystal decanter, created using the “cire perdue” or “lost wax” method.

We hope the lucky winner of the bottle, having done his or her good deed for the day, actually sits down and enjoys the prize, although it might be a daunting proposition at thousands of dollars per glass.

After the jump: Bacardi, Absolut and Poppin'n'drinkin' with Flavor Flav.Continue reading...

branded entertainment

Absolut Lemon Drop: The Movie (Enjoy)

Posted by Shirley Brady on September 7, 2010 01:00 PM

As promised, Absolut vodka today released the Ali Larter-starring retro camp short film, Lemon Drop, that it's been teasing all summer. It clocks in at almost 11 minutes; let us know what you think with a comment below.

branded entertainment

Absolut's Lemon Drop Gets Ready to Drop

Posted by Shirley Brady on September 6, 2010 01:00 PM

Absolut Vodka debuts Lemon Drop, its original short film starring Heroes actress Ali Larter, tomorrow on its Facebook page. A spoof of Quentin Tarantino's Kill Bill movies, the plot is classic B-movie: "When her beloved kittens are mysteriously taken from her, this sweet girl next door will turn sour doing whatever it takes to track them down. With Lemon Drop on the case, sweet never hurt so good." Take a sneak peek above.

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