Branding at the Movies: Rango Riffs on Product Placement, Plus a #1 Hall Pass

Goldman Sachs scored the best product placement of the weekend's new movies in Take Me Home Tonight. But it's no surprise that Rango, another Johnny Depp crowd-pleaser from the team behind the Pirates of the Caribbean juggernaut, wins the weekend to claim the #1 box office title in the US.

Rango (somewhat) continues the trend of animated films for children being free of product placement. Yet the film can't help itself from making brand-name jokes.Continue reading...