Turning The Tide On Budgeting Consumers

Tide is giving new meaning to cleaning. America’s best-selling laundry detergent wants budgeting consumers to know that clean clothes are not part of personal hygiene, but part of personal style.

That’s right. Like those shoes you are wearing.

As the economy sputters, the popular brand increasingly finds itself under assault from less expensive detergents such as Purex, Arm & Hammer, and All. Recession-weary consumers are closely monitoring their shopping lists and saving money wherever possible, including their laundry detergent purchases. But Tide wants them to know there is more to being clean than being dirt free.Continue reading...