Best Global Green Brands 2014

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Brand News: Apple, Crocs, Time Warner and more

Posted by Dale Buss on July 22, 2014 09:07 AM

TOP STORIES

Apple is gearing up for bigger iPhones (and iPhone sales).

Crocs plans layoffs and store closures in major restructuring move.

Facebook introduces "Save" feature.

Herbalife faces Enron-like fraud claim.

Time Warner moves to thwart bid by Murdoch.

MORE BRAND NEWS

Aldi cofounder dies at 94.

AT&T commits to supporting STEM and chants up the New York Yankees.

Allergan cuts 13 percent of workforce and drug research. 

Campbell Soup Co. focuses on Millennial moms as it introduces organic items.

Chipotle keeps booming as it rides increased prices.

Dick's celebrates the everyday athlete in new emotional spot

Express CEO hands reins to company’s president.Continue reading...

brand news

In the News: Apple, Boeing, Google and more

Posted by Dale Buss on January 23, 2013 09:07 AM

In the News

Apple continues to demonstrate brand cachet but faces worry about budget-conscious iPhone buyers and iPad rival in China.

Boeing's largest plane buyer praises its communications during Dreamliner safety crisis as battery woes put FAA on hot seat.

Google stems ad-price drop but keeps struggling with mobile.

Acer defies PC industry downturn.

Allergan plans to buy MAP for $958 million.

Air New Zealand launches "blind gate" promotion.

Beam sells off value brands to focus on premium as Global Brands shakes up drinks portfolio.Continue reading...

brand news

In the News: Kraft, Sears, J. Crew & more

Posted by Dale Buss on August 4, 2011 09:00 AM

In the News

Accenture drives social business adoption through gamification.

Amazon battles U.S. states over taxes.

Bally expands to India.

Banco Popular expands rebranding to Popular Inc.

Canada sees online ad revenue exceed print for the first time.

Cargill recalls 36 million pounds of turkey products.

CNN finds host Piers Morgan coming under parliamentary pressure and accusations by Heather Mills over hacking.

Coca-Cola joins brands testing cloud-based in-text social advertising.

comScore acquires analytics firm AdXpose.

Dunkin' Donuts rolls out Keurig single-serve cups, with Starbucks to follow.Continue reading...

Making Digital Campaigns Indelible

Posted by Sheila Shayon on February 16, 2011 02:00 PM

iNDELIBLE is a New York-based agency that touts its digi-first sensibility in rendering campaigns through a “harmonized ecosystem of digital elements.”

“When we started the company just over a decade ago, mainly due to bandwidth constraints, the visual representation of a brand online wasn’t much more than a slightly cleaner catalogue,” says iNDELIBLE CEO Ross Glick.

Case in point — its work for Ladies' Home Journal, which was featured on The Today Show (above) for turning the magazine's "Can This Marriage Be Saved?" franchise into a microsite and webisodes to reach a wider audience beyond print.Continue reading...

brand news

In the News: Apple Sparks Rivals Into Action

Posted by Dale Buss on September 2, 2010 09:00 AM

* Apple's plan to offer 99-cent TV-show rentals is "getting limited support from media companies," reports the Wall Street Journal. Amazon cut the price of some TV show downloads to 99 cents in response, while Apple's partnership with Netflix is seen as a sign the DVD rental company may weather a shift to Web video that is challenging others. Sony is also launching a digital-music service to compete with iTunes.

* Allergan settles Botox allegations with the federal government for $600 million

* Burger King may need a new brand strategy rather than just another new owner, as suitors start to circle.

* Chrysler posts August sales gain, but every other major automaker sees sales slide in comparison with last year’s robust “cash-for-clunkers” campaign.

* Discovery Channel gunman James Lee told NBC mid-hostage-taking that he picked up pointers from Mythbusters.

* General Motors, which is making the Chevrolet Volt, is trying to trademark the expression "range anxiety."Continue reading...

brand news

Brands to Watch: Discovery + more

Posted by Shirley Brady on September 1, 2010 06:00 PM

Discovery Communications HQ in Silver Spring, MD, was stormed today by a lunatic gunman, James Lee, who felt the Discovery Channel needed to better address environmental issues and overpopulation. The building's 1,900 employees were evacuated, along with a childcare center on the premises, before a stand-off with police led to Lee being shot and killed. Three hostages were reportedly safely removed.

Apple's upgraded iPods (featuring unified packaging) and improved/cheaper Apple TV announcements today have "raised the stakes," according to the Financial Times, in the battle for multiplatform TV and video viewing.

Sony's Qriocity, a subscription-based music and video service launching in the UK this year, aims to take on Apple's iTunes.

India asks RIM, Google and Skype to set up local servers as country's BlackBerry ban looms, despite truce.Continue reading...

In the News: Allergan, BMW, Subway, Toyota

Posted by Dale Buss on August 3, 2010 09:05 AM

Allergan reports surging second-quarter sales thanks to huge demand for Botox injections.

Amazon and Apple attract antitrust scrutiny for pricing of their e-books.,

BMW rides improved markets in China and the United States to rising profits.

CBS and Comcast reach a new deal on fees.

EA Sports debuts a new marketing campaign for its Madden video game, dubbed “Madden to the People,” which among other things will emphasize the game’s quicker play.

Edmunds.com predicts that July U.S. auto sales, to be reported later today, trended up from June, but J.D. Power notes that the month’s early momentum seemed to trail off toward the end.

Newsweek goes over to Harman International for the fee of $1 paid to previous owner Washington Post, and one of the new owner’s first moves is to accept the resignation of Editor Jon Meacham.

Sanofi-Aventis talks with U.S. biotech firm Genzyme about a possible friendly takeover by the French drug maker.

Subway proclaims its new breakfast initiative a success so far.

Toyota faces a new lawsuit in its troubles with vehicles with electronic throttles that led to massive safety recalls.,

Unilever bets big on the return of Mad Men with a multi-brand advertising blitz involving Dove, Breyers, Hellman’s, Klondike, Suave and Vaseline marques.

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