Posted by Dale Buss on April 2, 2013 03:03 PM
The "new normal" for American marketing executives appears to be a resolutely sober state in which they're seeking cost cuts whether the economy is good or bad.
That's why 82 percent of marketers surveyed by the Association of National Advertisers are still pushing for cost savings and still streamlining marketing budgets despite more signs of U.S. economic recovery including a buoyant stock market and an apparent uptick in first-quarter growth. Two thirds of the 82 percent planned to reduce their marketing budgets by up to 10 percent this year, about the same level who had such plans in 2012.
"Even in better times," ANA group executive vice president Bill Duggan told brandchannel, "a large, large percentage of marketers will still check that box to say that they're looking for cost reductions in their marketing efforts."Continue reading...
Posted by Dale Buss on January 31, 2013 12:02 PM
One of the dangers for brands in releasing Super Bowl ads and teasers early is that it allows the criticism to start early as well.
That's what various brands are facing even before kickoff of the Big Game, as Coca-Cola is the latest brand feeling the heat over its pre-Game teaser. Coke is getting criticized for its depiction of Arabs in its desert-set spot, above, while Volkswagen undergoes more examination of the Jamaican accents of the white characters in its "Get Happy" spot.
In other game-related brand developments leading into Sunday's big game, Samsung just released its Super Bowl ad teaser, "El Plato Supreme," featuring Seth Rogen and Paul Rudd pitching their ideas for Samsung's Big Game ad: "The Next Big Thing," a 2-minute spot directed by Jon Favreau, that will air during the 4th quarter of Super Bowl XLVII on Sunday. This is the second year Samsung Mobile has an ad running during the Super Bowl:Continue reading...
Posted by Shirley Brady on November 22, 2012 10:14 AM
Allstate's 2012 Thanksgiving campaign thanks its insurance agents (such as Frank Vento and Lilian Rodriguez, whose own home was flooded; watch their stories, below) for going above and beyond during super storm Sandy. Any other Thanksgiving campaigns you'd note today? Post a comment below. Allstate's message:
Sandy was one of the most devastating storms to hit our country in the last 50 years. Over 50 million Americans in 20 states were impacted. Today, Allstate would like to thank the over 1,000 Allstate Agents who worked around the clock, helping customers before, during and after, super storm Sandy. All of you truly are, Agents of Good. Share their good works with others.Continue reading...
Posted by Dale Buss on October 15, 2012 09:01 AM
Japan's Softbank acquires 70 percent of Sprint for $20 billion.
Santander walks away from $2.7 billion RBS deal.
Microsoft makes new push into music via Xbox.
Red Bull basks in post-skydive glory.
ABA sues New York City over soda ban.
Advent offers to buy beauty retailer Douglas.
Allstate scores points with peers with "Mayhem" campaign.
Amazon flags e-book refunds.Continue reading...
Posted by Shirley Brady on September 3, 2012 08:48 AM
It's Labor Day in the U.S., a public holiday which has become America's biggest retail sales day of the year.
Apple takes aim at Samsung's Galaxy S III in amended patent complaint, as Samsung stock takes a beating and company's culture, strategy, labor practices and PR tactics come under fire in wake of California ruling. Samsung and other Apple mobile rivals including Nokia are rushing new smartphone announcements ahead of expected Sept. 12th new iPhone reveal.
Abercrombie & Fitch brand cools, prompting store closures.
Allstate plans addressable TV campaign in U.S.
Apple offer to Amazon revealed in European e-books price-fixing inquiry.
Barack Obama plans to focus on issues at Democratic National Convention this week as jobs debate heats up this Labor Day.
BP's former CEO Tony Hayward returns to the spotlight.Continue reading...
Posted by Dale Buss on July 25, 2012 03:11 PM
Auto-insurance companies have already gone quite far down the road toward swapping detailed information about their policyholders' driving habits for premium discounts, using all sorts of onboard devices including GPS and other technologies. Privacy advocates, naturally, have raised some concerns about this practice.
But now, Allstate is taking this discipline at least one step further by enlisting interested employees and agency owners in a massive test of its Drive Wise telematics-based system. Already available in Illinois, Ohio and Arizona, Drive Wise will be rolled out to inside participants in additional states this year to gather still more data that, the insurance company says, will help it "identify the safer driving habits that can earn participating customers driving discounts on their car insurance." The safer the driver, the bigger the savings.Continue reading...
Posted by Mark J. Miller on June 14, 2012 02:02 PM
America is settling in for a long summer of campaigning between the Democratic candidate President Obama and the Grand Old Party’s Mitt Romney. News of minor flubs by candidates and those who work for them will come up at bars, barbecues, and ice-cream joints across the land (or be completely avoided, for everyone’s safety).
Americans will likely hear a constant media drumbeat about red states vs. blue states that will be so loud, it will seem that the country is about to burst into a Civil War.
Just in time for this comes a new study from Buyology that members of the two political parties don’t just disagree on their candidates. They also mostly disagree on the brands they love, though there are three that help bring them together. Next time a president wants to have a bipartisan summit of some sort, he or she might want to involve Coke, Apple, and Visa. Those three names were named by both parties as brands they love.Continue reading...
Posted by Dale Buss on May 30, 2012 09:00 AM
Apple gears up for "incredible" new products and focuses on TV.
RIM prospects dim further as BlackBerry wanes.
Pepsi inks biggest marketing deal yet for Twitter.
Airbus woes give Boeing some breathing room on next plane.
Allstate leads insurers to best start in nearly a decade in wake of fewer natural disasters.
BYD defends electric car after crash.
British Airways touts "height cuisine."
Caterpillar faces resistance to deal from stirking machinists.
Charles Schwab confronts impulse buying in social campaign.
CNN signs Anthony Bourdain to weekend show.Continue reading...