'Tis the Season for Flash Mobilizing

How can a small brand make a big splash? Flash mobilize! Alphabet Photography, a husband-and-wife business based in Niagara Falls, Canada, staged a seasonal flash mob at a local shopping mall food court. After being featured on CNN, ABC's Good Morning America (and TV around the world) and going viral online, the video clip above has notched more than 3 million views on YouTube. Also helping: a savvy Twitter and Facebook campaign.

T-Mobile, meanwhile, has expanded its recent "welcome back" campaign (you know: the one with the London Heathrow flash mob) with a new viral spin.Continue reading...