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Is GM Hiding the Chevy Volt?

Posted by Dale Buss on May 12, 2011 03:00 PM

Of course it isn't. But some automotive bloggers have gotten exercised in recent days under the false idea that sales of the Chevrolet Volt extended-range hybrid – really, a type of electric car – aren’t going anywhere and that General Motors doesn’t care about it.

Remember the conspiracy theories and angst that followed the demise of GM’s first all-electric car, the EV1, over a decade ago and resulted in the production of a documentary, Who Killed the Electric Car? (Actress Alexandra Paul, who appeared in that doc, has been helping Chevy plug the Volt, including asking Volt owners to help craft their own car manual, below.)

Well, consider this tempest in a teapot as a distant echo of that concern.Continue reading...

social media watch

Charlie Sheen, Unemployed Winner at Twitter

Posted by Shirley Brady on March 1, 2011 07:15 PM

Watching Charlie Sheen join Twitter today — at the rate of 500 followers added per second, by one estimate — has been a fascinating demonstration of personal branding in the age of social media.

His first tweet included two made-up hashtags (#winning and #chooseyourvice), a twitpic showing two beverage brands to make a visual pun.

Girlfriend/porn star Bree Olson holds a Naked Juice while Sheen holds a childlike innocent drink (chocolate milk) from a family-run California dairy that's so teeny it doesn't appear to have a website: Broguiere's Farm Fresh Dairy, whose beverages are beloved by gourmands and earned Sheen praise from those in the know.

His first bio description, "Unemployed Winner," riffs on his "Winning" mantra about his self-described rockstar lifestyle and choices. The first batch of people that he's following includes Howard Stern and CNN's Piers Morgan, both of whom interviewed him this week; live-in "goddess" Olson; and actress Alyssa Milano.

As he prepares to respond on Twitter tonight to a 20/20 special on ABC, round one goes to ... @charliesheen.

brand news

In the News: Facebook, Favre, Fockers and more

Posted by Dale Buss on January 3, 2011 09:00 AM

In the News

Apple won't exhibit at CES in Las Vegas this week, where competitors (including Vizio) will unveil tablets that will take aim at the iPad; and increases Q1 orders for the iPhone in advance of Verizon launch.

Arnold Schwarzenegger leaves office after seven years as governor of California.

Australia braces for damages claims as flooding projected "to last weeks."

Bank of America sees home loan charge, buys back bad loans and mounts defense against WikiLeaks.

Best Buy aims to become a major content creator online.

Buzz Aldrin sues over use of his image on moonwalk trading card.Continue reading...

social media

Old Spice Man Signs Off - Here's How He Did It

Posted by Shirley Brady on July 15, 2010 12:00 PM

And so we bid a fond farewell to Old Spice Man, aka actor Isaiah Mustafa, who swan dives off in the video above after a suave success this week. His now-concluded personalized video responses to social networkers on Twitter, Facebook, Reddit, Digg and even 4chan blew up the social web.

Not only did Mustafa, in character, deliver a marriage proposal and respond to celebs such as Alyssa Milano , Twitter co-founder Biz Stone and sister brand Gillette — the P&G-backed campaign redefined "viral" with its barrage of tongue-in-cheek responses and set a new bar for branded social marketing.

W+K creative director Iain Tait discusses the "great trust" and "bravery" that P&G exhibited in allowing his team to respond in real-time on the social web, "with little to no supervision," after the jump.Continue reading...

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