Posted by Sheila Shayon on April 1, 2010 08:11 AM
The era of the anonymous reader is upon us.You can’t tell a book by its cover anymore as so many people are replacing old-fashioned books with electronic readers, Kindles, and the much anticipated Apple iPad available this coming Saturday.
The advent of the e-book brings a new chapter to powers of observation traditionally embraced by print book readers – at the beach, on the subway, on a plane – and on the proverbial coffee table: It’s no longer possible to see what others are reading, nor to publically display your own literary preferences.
The element of free advertising is gone – and the residual bump publishers achieved from book cover sales is a thing of the past. In bookstores, still the primary place of book sales, covers remain a crucial tool. “If you have already passed that hurdle of having a customer be attracted to the cover, and then they pick up the book, an enormous battle has been won,” according to Patricia Bostelman, VP, Marketing at Barnes & Noble.Continue reading...