Posted by Dale Buss on May 25, 2012 05:01 PM
Coke does it. Pepsi does it. And now Snapple does too. Have their logos on glasses sitting in front of judges of high-profile reality-competition shows on TV, that is. Snapple hatched a deal to have its brand represented on bright yellow glasses that are sitting in front of the three-judge panel on NBC's America's Got Talent, which just launched its new season this week.
On American Idol on FOX, of course, Coca-Cola long has been a sponsor and gets to plop its logo on glasses that are nursed — or not — by judges Randy Jackson, Steven Tyler and Jennifer Lopez as they sit in front of them. Fox's similar show, the U.S. version of X Factor starring Simon Cowell, counts Pepsi as its major sponsor and so features Pepsi glasses in front of the judges.
That has left the AGT judges looking — well, thirsty by comparison. "But not any more," Regan Ebert, VP of marketing for the non-carbonated beverage portfolio for Dr Pepper Snapple Group, told brandchannel. "They'll be refreshed this season."Continue reading...