when brands collide
Posted by Mark J. Miller on December 18, 2013 07:07 PM
The now-approved merger of US Airways and American Airlines will require a lot of decision-making by executives in the future, but one key decision is being handed over to employees: What will the rebranded planes look like?
While American Airlines got a fresh livery update early this year, the companies (and employees) now have to decide how the nearly 620 US Airways jets will be repainted. Employees will have a major hand in choosing whether the new fleet will be marked with American's old 'AA' logo or the refreshed design the company adopted last year.
“While I enjoy debating the merits of certain aircraft liveries as much as anyone, I have always believed they are not particularly important to the success of an airline,” American Chief Executive Officer Doug Parker wrote on Monday in a memo to the company’s 100,000 employees, AviationBlog reports. “For our team members who work in, around and on these aircraft day in and day out, it matters a great deal, but I have yet to find a customer who based their purchase decision on the exterior design of the airplane.”Continue reading...
Posted by Dale Buss on December 18, 2013 09:27 AM
American Airlines will pay Cantor Fitzgerald $135 million in a settlement based on loss and damages from the Sept. 11 attacks.
General Mills sees quarterly results miss on lower US sales, rising costs.
Apple draws praise for holiday ad about loner teen and still talks with China Mobile about iPhone deal as it makes new Mac Pro available tomorrow.
20th Century Fox uses part of Walter Mitty budget to help Philippines typhoon victims.
ABC tilts toward female viewers as it remains light on sports.
Academy of Motion Picture Arts and Sciences unveils new logo.
AMC is sued by The Walking Dead creator over payouts.
BASF steps up investment in US.
Boeing names chief of defense, space and security unit as new COO.
BP writes off $1 billion on Brazilian well but makes major find in Gulf of Mexico.Continue reading...
Posted by Dale Buss on December 12, 2013 09:20 AM
Hilton raises more than $2.3 billion in biggest-ever hotel IPO.
Green Mountain introduces college-branded K-Cup brewers.
A&E rebrands Bio as Lifestyle Network FYI.
American Airlines signs big jet deals with Bombardier and Embraer.
Aramark prices IPO at high end.
Avon halts rollout of new order-management system.
Barnes & Noble sees chairman book $40 million loss on company stock sale.
Boeing gets new offer from machinists in Washington on 777X factory.
ExxonMobil presses to be able to export US oil.
Ford board is said to want answers from CEO Alan Mulally about his future.Continue reading...
Posted by Dale Buss on December 9, 2013 09:19 AM
American Airlines and US Airways set to take off as a new company after final Supreme Court action.
Audi saw 7-percent rise in November sales on China, US demand.
Chick-fil-A has been making "stealthful" health changes.
Compuware prompts joint bid by private-equity firms.
Domino's looks to India to supplant UK as second-largest market.
EADS to cut 6,000 jobs, report says.
Fiat sets to invest $12 billion in brand and plant revival, report says.
Google, Microsoft lead group of tech giants urging limits on government surveillance.
GM pares production in problematic South Korea and Australia markets. Continue reading...
Posted by Alicia Ciccone on November 28, 2013 08:50 AM
Happy Thanksgiving to our American readers!
American Airlines clears final hurdle in merger with US Airways.
Bitcoin breaks the $1,000 mark.
Gap moves quickly after ad featuring Sikh model is vandalized.
CBC downplays loss of NHL broadcasts.
Facebook testing a 'save for later' feature.
GoldieBlox deletes Beastie Boys commercial as battle with band heats up.
Goldman Sachs bets entrepreneurship project can save Detroit.
HoneyBaked Ham's radio-mobile play aim's to take a bite out of Turkey Day.
HP will replace Verizon in hosting Healthcare.gov website.Continue reading...
Posted by Dale Buss on November 14, 2013 09:14 AM
GM could see exit of CEO Dan Akerson next year, Reuters says.
Crocs considers ways to go private.
Snapchat becomes one of most sought-after tech businesses after reportedly turning down $3 billion buyout from Facebook.
AT&T creates mystery of locked, used iPhones.
Alitalia prepares restructuring aimed at getting more resources out of Air France.
American Airlines and US Airways set up major-airport route grab with their merger as deal cruises through courts.
Ateliers Pleyel stops piano production in France.
Baidu faces suits over video piracy.
Boeing sees unionists reject new labor deal for 777X production.
Burberry is weighed down by beauty business.
Cisco tells of big revenue dropoff in emerging markets.
Cracker Barrel shareholders reject activist's third bid to be on board.Continue reading...
Posted by Dale Buss on November 12, 2013 03:42 PM
With the completion of an antitrust agreement with the federal government to shed dozens of slots at airports in major cities around the country, especially Washington Reagan and New York LaGuardia, American Airlines and US Airways are cleared for the takeoff of their merger to create a third heavyweight airline network in the US market to compete with Delta and United.
The $11 billion merger still must clear final, expected approval of the court handling American's bankruptcy, which is slated for this month. Final government approval of the merger now is expected by mid-December. And by early January the two brands essentially expect to become one in their customer-facing operations and communications.
"This is a common-sense solution which addresses regulatory concerns," Tom Horton, CEO of American and incoming chairman of the combined company, told a conference call. "It will benefit customers, [our] people and investors. It's a win-win-win."Continue reading...
Posted by Dale Buss on November 4, 2013 09:02 AM
BlackBerry sale to Fairfax falls apart as $1 billion in funding is secured, CEO Thorsten Heins steps down and shares plunge.
Kellogg plans to trim 7% of workforce by 2017 as part of global restructuring.
American Airlines and US Airways merger cleared in US, but only with broad divestitures.
AB InBev sees strong growth for Budweiser in Russia.
Alcatel-Lucent seeks to raise $2 billion for turnaround plan.
Apple's gold iPhone 5s continues flying off shelves, while Apple CEO Tim Cook backs LGBT anti-discrimination bill.
Billabong sells Canadian retail chain West 49.
Chevron pumps up spending to boost production.
Dr Pepper finds formula to Facebook success.Continue reading...