Posted by Dale Buss on November 24, 2014 09:23 AM
Pepsi and the NFL confirm Katy Perry's halftime show at 2015 Super Bowl in new commercial.
Samsung plans major management shakeup.
Tesla and BMW discuss technology alliance.
Audi tests premium car sharing for the wealthy.
Chrysler details recall strategy, blitzes American Music Awards with ads featuring Eminem, Fergie, No Doubt and Phillip Phillips.Continue reading...
Posted by Dale Buss on October 29, 2014 09:43 AM
BSkyB invests $7 million in US youth-focused Whistle Sports YouTube channel, home to Jeremy Lin selfies (above), while Rent the Runway raises $50 million.
Facebook vows aggressive spending but hasn't closed "Google gap" as mobile generates two-thirds of ad revenue.
Taco Bell goes dark (temporarily) on social media to push fans to mobile.
Fiat to spin off Ferrari as a separate company.
Costco vows to stay closed on Thanksgiving.Continue reading...
Posted by Dale Buss on October 6, 2014 05:13 PM
When it comes to quickly ushering high-value frequent fliers across the tarmac to connecting flights, United Airlines relies on Mercedes-Benz vehicles, while Delta turns to Porsches. Now add American Airlines to the list of air carriers that have a luxury auto partner for these urgent trips at four major US airports: American passengers will be whisked in Cadillacs.
The program to cover the Los Angeles airport, the Dallas-Fort Worth airport and both major airports in New York for American's ultra-high-end ConciergeKey club members is just part of a broad new alliance announced Monday between the GM premium brand and an airline that has been boosting its premium image lately.
Other facets of the relationship, which will expand to other airports, include the display of new Cadillac vehicles in the shopping areas of key American Airlines hubs and the rewarding of 7,500 frequent-flier miles to any AAdvantage member who signs up to test-drive a Cadillac at a dealership.
"There's a lot of alignment" between the two brands, Suzanne Rubin, president of the AAdvantage loyalty program, told brandchannel. "We're thrilled with this partnership that brings two iconic American brands together, both focused on improving the customer experience."Continue reading...
Posted by Dale Buss on October 6, 2014 09:07 AM
HP confirms plans to split company, including more layoffs.
NBA reaches long-term rights deals with Time Warner and Disney, which is also busy bailing out Euro Disney.
Samsung spoofs Apple iPhone6 woes with bend test, earmarks $15 billion on memory-chip production for new devices.
American Airlines and Cadillac partner to offer exclusive benefits to travelers.
Tesla prepares certified used-car plan.
MORE BRAND NEWS
Adobe expands its Creative Cloud sharing and syncing tools.
Audi sales boom prompts dealers to up investments.
BFGoodrich launches tire-toughness campaign.Continue reading...
Posted by Dale Buss on August 27, 2014 09:37 AM
Apple prepares to make largest iPad to date, report says.
GM ignition-switch fund receives claims for more than 100 deaths.
World Health Organization goes after e-cigarettes with stronger regulations.
McDonald's reviews relationship with troubled China meat supplier OSI.
Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.
MORE BRAND NEWS
AT&T names new CEO of AT&T Mobility.
Adidas Poland launches Instragam game to promote new soccer cleats.
Airbnb announces new e-mail protections for users.
Ashley Madison comes under fire for profile-deletion fees.
Asus teases design for upcoming smartwatch.
Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...
Posted by Dale Buss on July 24, 2014 09:15 AM
GM quarterly profit plunges on recall costs as company sets aside $400 million for victims and recalls 718,000 more vehicles.
American Apparel names a new board, minus CEO Dov Charney.
Foursquare debuts new visual identity, redesigned app.
Target aims at GenY with its test of smaller TargetExpress stores.
Facebook revenue soars on mobile ads.
MORE BRAND NEWS
Air Algerie flight missing with 116 on board reportedly crashes.
Amazon debuts self-serve ad tool.
American and United Airlines post stronger profits.
Boeing agrees to sell plane parts to Iran.
Domino’s credits digital strategy for sales growth.
Fiat Chrysler CEO Sergio Marchionne quashes talk of tie-up with Volkswagen.
Fifty Shades of Grey trailer arrives online.Continue reading...
Posted by Mark J. Miller on July 11, 2014 01:52 PM
The use of beacon technology has been fast-growing among retailers who use the smartphone function to push special offers and information to consumers as they wander through their stores. But now, other industries, especially travel, are experimenting with the technology to convey information and boost loyalty programs.
Brands are hoping their use of the new tech will attract Millennials and other digitally-connected consumers who are open to sharing data in return for a more personalized experience.
Marriott is currently testing beacons in its hotels to push deals for nearby retailers as well as in-hotel discounts to loyalty club members who have the brand’s app open on the premises. According to Adweek, members could get offers for such things as “test drives of Porsche or Lamborghini cars and a discounted rate at the JW Marriott Marquis Dubai” on their mobile devices.
"(We're) taking aim at the next generation traveler and really making sure we're addressing their needs," Karin Timpone, global marketing officer for Marriott, told USA Today. "They like the instant gratification and encouragement along the way while they earn points."Continue reading...
end of an era
Posted by Forest Young on May 29, 2014 10:41 AM
Flying over Omaha at 37,000 feet en route to a conference in Denver, I'm reflecting on the passing of the great Massimo Vignelli this week, and my favorite piece of Vignelli design. Coincidentally, it is a poster about Denver. Designed to promote Denver as a candidate city for the 1976 Winter Olympics, this artifact for me is a telling signature of the man that we are still mourning.
The poster expresses a simple and telegraphic logic, it is coldly precise, yet uplifting. Five rings, three rows, two columns, two colors, two rules, and Helvetica—in two sizes. Designed for a city that ultimately rejected the winter games awarded to it in 1972 amidst contested debates over infrastructure, funding and environmental impact, Vignelli's poster, in contrast, implies a cool order and uniformity that was his best intention for Denver. It is absent of indecision, friction or noise. The man and his design are inseparable.Continue reading...