Posted by Shirley Brady on February 27, 2015 05:15 PM
#TheDress color debate inspired 11 million tweets at peak chatter on Twitter, and more than 30 million views for the Buzzfeed article that made it the hottest meme in a day that also saw a social media frenzy over two leggy llamas on the loose.
So which brands won the fray? Those that responded quickly, visually and with humor, of course. They all hoped for their Oreo moment; not even Oreo succeeded. The big winner here wasn't Roman Originals, which made the dress, but Buzzfeed, which blew the doors off its website and survived.
Check out 110 111 114 115 (we give up) brands tweeting about the mother-of-the-bride dress that tore up the Internet—for better or worse.Continue reading...
Posted by Dale Buss on January 5, 2015 09:03 AM
McDonald's refreshes "I'm Lovin' It" tagline with TV commercial featuring Grumpy Cat, SpongeBob SquarePants and other characters.
CES 2015 gets rolling in Las Vegas with emphasis on Internet of Things—among many, many other things.
AirAsia crash may have been caused by icing, Indonesian report says.
Xiaomi doubled 2014 sales to $12.2 billion, leading some to wonder: too fast, too soon?
Dannon, official yogurt of the NFL, bows out of Super Bowl advertising as it swaps John Stamos for NFL quarterback Cam Newton.Continue reading...
Posted by Dale Buss on December 15, 2014 09:11 AM
Apple releases emotional holiday campaign ("The Song") as company heads to court in e-book price-fixing appeal and IBM looks for lift from co-branded B2B mobile apps partnership.
Australia rallies around #IllRideWithYou hashtag in show of support for Muslim community as hostage-taking in Sydney's Lindt cafe continues and Uber backpedals on surge pricing during crisis.
"I Can't Breathe" meme continues as #MillionsMarch across America over weekend.
PetSmart goes private in $8.7 billion deal.
Sony asks media to stop releasing leaked materials as studio cancels production (and Kevin Hart presser) and PlayStation readies China launch.Continue reading...
Posted by Shirley Brady on December 8, 2014 05:14 PM
MasterCard today kicks off a new campaign featuring Gwen Stefani promoting #PricelessSuprises, its year-end holiday campaign, to cardholders.
The surprises range from concert tickets to golf experiences to a chance to meet the singer/fashion designer, with Apple Pay getting a shout-out in the new TV commercial.
The spot (directed by Sophie Muller of Wondros) features Stefani's new song, "Spark The Fire," which also featured in a Fiat spot at the recent American Music Awards.Continue reading...
Posted by Dale Buss on December 8, 2014 08:31 AM
Ford tops 1 million in annual China sales.
Amazon tests restaurant delivery service in bid to keep disrupting itself.
UBS turns to artificial intelligence to advise clients.
Uber driver in India arrested on rape charges.
Apple promotes iPad Air 2 (and apps from Post-it and others) in U.S. TV spot:Continue reading...
Posted by Dale Buss on November 24, 2014 09:23 AM
Pepsi and the NFL confirm Katy Perry's halftime show at 2015 Super Bowl in new commercial.
Samsung plans major management shakeup.
Tesla and BMW discuss technology alliance.
Audi tests premium car sharing for the wealthy.
Chrysler details recall strategy, blitzes American Music Awards with ads featuring Eminem, Fergie, Gwen Stefani and Phillip Phillips.Continue reading...
Posted by Dale Buss on October 29, 2014 09:43 AM
BSkyB invests $7 million in US youth-focused Whistle Sports YouTube channel, home to Jeremy Lin selfies (above), while Rent the Runway raises $50 million.
Facebook vows aggressive spending but hasn't closed "Google gap" as mobile generates two-thirds of ad revenue.
Taco Bell goes dark (temporarily) on social media to push fans to mobile.
Fiat to spin off Ferrari as a separate company.
Costco vows to stay closed on Thanksgiving.Continue reading...
Posted by Dale Buss on October 6, 2014 05:13 PM
When it comes to quickly ushering high-value frequent fliers across the tarmac to connecting flights, United Airlines relies on Mercedes-Benz vehicles, while Delta turns to Porsches. Now add American Airlines to the list of air carriers that have a luxury auto partner for these urgent trips at four major US airports: American passengers will be whisked in Cadillacs.
The program to cover the Los Angeles airport, the Dallas-Fort Worth airport and both major airports in New York for American's ultra-high-end ConciergeKey club members is just part of a broad new alliance announced Monday between the GM premium brand and an airline that has been boosting its premium image lately.
Other facets of the relationship, which will expand to other airports, include the display of new Cadillac vehicles in the shopping areas of key American Airlines hubs and the rewarding of 7,500 frequent-flier miles to any AAdvantage member who signs up to test-drive a Cadillac at a dealership.
"There's a lot of alignment" between the two brands, Suzanne Rubin, president of the AAdvantage loyalty program, told brandchannel. "We're thrilled with this partnership that brings two iconic American brands together, both focused on improving the customer experience."Continue reading...