brand news

Brand News: Apple, #SydneySiege, #SonySiege and more

Posted by Dale Buss on December 15, 2014 09:11 AM

TOP STORIES

Apple releases emotional holiday campaign ("The Song") as company heads to court in e-book price-fixing appeal and IBM looks for lift from co-branded B2B mobile apps partnership.  

Australia rallies around #IllRideWithYou hashtag in show of support for Muslim community as hostage-taking in Sydney's Lindt cafe continues and Uber backpedals on surge pricing during crisis.

"I Can't Breathe" meme continues as #MillionsMarch across America over weekend.

PetSmart goes private in $8.7 billion deal.

Sony asks media to stop releasing leaked materials as studio cancels production (and Kevin Hart presser) and PlayStation readies China launch.Continue reading...

campaigns

Priceless Surprises: MasterCard Trots Out Gwen Stefani, Apple Pay, Airborne 'Annie'

Posted by Shirley Brady on December 8, 2014 05:14 PM

MasterCard today kicks off a new campaign featuring Gwen Stefani promoting #PricelessSuprises, its year-end holiday campaign, to cardholders.

The surprises range from concert tickets to golf experiences to a chance to meet the singer/fashion designer, with Apple Pay getting a shout-out in the new TV commercial.

The spot (directed by Sophie Muller of Wondros) features Stefani's new song, "Spark The Fire," which also featured in a Fiat spot at the recent American Music Awards.Continue reading...

brand news

Brand News: Apple, Amazon, Uber and more

Posted by Dale Buss on December 8, 2014 08:31 AM

TOP STORIES

Ford tops 1 million in annual China sales.

Amazon tests restaurant delivery service in bid to keep disrupting itself.

UBS turns to artificial intelligence to advise clients.

Uber driver in India arrested on rape charges.

Apple promotes iPad Air 2 (and apps from Post-it and others) in U.S. TV spot:Continue reading...

brand news

Brand News: Pepsi Taps Perry for Super Bowl Halftime and more

Posted by Dale Buss on November 24, 2014 09:23 AM

TOP STORIES

Pepsi and the NFL confirm Katy Perry's halftime show at 2015 Super Bowl in new commercial.

Samsung plans major management shakeup.

Tesla and BMW discuss technology alliance.

Audi tests premium car sharing for the wealthy.

Chrysler details recall strategy, blitzes American Music Awards with ads featuring Eminem, Fergie, Gwen Stefani and Phillip Phillips.Continue reading...

brand news

Brand News: Whistle Sports, Rent the Runway, Ferrari and more

Posted by Dale Buss on October 29, 2014 09:43 AM

TOP STORIES

BSkyB invests $7 million in US youth-focused Whistle Sports YouTube channel, home to Jeremy Lin selfies (above), while Rent the Runway raises $50 million.

Facebook vows aggressive spending but hasn't closed "Google gap" as mobile generates two-thirds of ad revenue.

Taco Bell goes dark (temporarily) on social media to push fans to mobile.

Fiat to spin off Ferrari as a separate company.

Costco vows to stay closed on Thanksgiving.Continue reading...

brand collaborators

American Airlines Hails Cadillac to Whisk Premium Travelers in Style

Posted by Dale Buss on October 6, 2014 05:13 PM

When it comes to quickly ushering high-value frequent fliers across the tarmac to connecting flights, United Airlines relies on Mercedes-Benz vehicles, while Delta turns to Porsches. Now add American Airlines to the list of air carriers that have a luxury auto partner for these urgent trips at four major US airports: American passengers will be whisked in Cadillacs.

The program to cover the Los Angeles airport, the Dallas-Fort Worth airport and both major airports in New York for American's ultra-high-end ConciergeKey club members is just part of a broad new alliance announced Monday between the GM premium brand and an airline that has been boosting its premium image lately.

Other facets of the relationship, which will expand to other airports, include the display of new Cadillac vehicles in the shopping areas of key American Airlines hubs and the rewarding of 7,500 frequent-flier miles to any AAdvantage member who signs up to test-drive a Cadillac at a dealership.

"There's a lot of alignment" between the two brands, Suzanne Rubin, president of the AAdvantage loyalty program, told brandchannel. "We're thrilled with this partnership that brings two iconic American brands together, both focused on improving the customer experience."Continue reading...

brand news

In the News: HP, Samsung, American Airlines and more

Posted by Dale Buss on October 6, 2014 09:07 AM

TOP STORIES

HP confirms plans to split company, including more layoffs.

NBA reaches long-term rights deals with Time Warner and Disney, which is also busy bailing out Euro Disney.

Samsung spoofs Apple iPhone6 woes with bend testearmarks $15 billion on memory-chip production for new devices.

American Airlines and Cadillac partner to offer exclusive benefits to travelers.

Tesla prepares certified used-car plan.

MORE BRAND NEWS

Adobe expands its Creative Cloud sharing and syncing tools.

Audi sales boom prompts dealers to up investments.

BFGoodrich launches tire-toughness campaign.Continue reading...

brand news

Brand News: Apple, GM, McDonald's and more

Posted by Dale Buss on August 27, 2014 09:37 AM

TOP STORIES

Apple prepares to make largest iPad to date, report says.

GM ignition-switch fund receives claims for more than 100 deaths.

World Health Organization goes after e-cigarettes with stronger regulations.

McDonald's reviews relationship with troubled China meat supplier OSI.

Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.

MORE BRAND NEWS

AT&T names new CEO of AT&T Mobility.

Adidas Poland launches Instragam game to promote new soccer cleats.

Airbnb announces new e-mail protections for users.

Ashley Madison comes under fire for profile-deletion fees.

Asus teases design for upcoming smartwatch.

Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...

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