bc q&a

MasterCard’s Priceless Surprises Celebrates Its Own First Birthday

Posted by Sheila Shayon on March 12, 2015 02:08 PM

After one full year, Priceless Surprises from MasterCard continues to spread joy and delight to unsuspecting cardholders in 25 countries.

By simply using their MasterCard, cardholders are eligible for digital song downloads, instant seat upgrades at events, and meetings with world-class entertainers and athletes. Priceless Surprises is also integrated with MasterCard’s sponsorships of The GRAMMYs, The BRIT Awards, UEFA Champions League, Major League Baseball, PGA TOUR and Rugby World Cup.

brandchannel spoke with MasterCard CMO Raja Rajamannar about the campaign and its success in creating a marketing initiative that makes delightful experiences a year-long value-add for the brand.Continue reading...

social marketing

116 Brands That Didn't Zip It During #TheDress Frenzy

Posted by Shirley Brady on February 27, 2015 05:15 PM

#TheDress color debate inspired 11 million tweets at peak chatter on Twitter, and more than 30 million views for the Buzzfeed article that made it the hottest meme in a day that also saw a social media frenzy over two leggy llamas on the loose.

So which brands won the fray? Those that responded quickly, visually and with humor, of course. They all hoped for their Oreo moment; not even Oreo succeeded. The big winner here wasn't Roman Originals, which made the dress, but Buzzfeed, which blew the doors off its website and survived.

Check out 110 111 114 115 (we give up) brands tweeting about the mother-of-the-bride dress that tore up the Internet—for better or worse.Continue reading...

brand news

Brand News: Grumpy Cat is Lovin' It for McDonald's, CES 2015 and more

Posted by Dale Buss on January 5, 2015 09:03 AM

McDonald's Grumpy Cat

TOP STORIES

McDonald's refreshes "I'm Lovin' It" tagline with TV commercial featuring Grumpy Cat, SpongeBob SquarePants and other characters.

CES 2015 gets rolling in Las Vegas with emphasis on Internet of Things—among many, many other things.

AirAsia crash may have been caused by icing, Indonesian report says.

Xiaomi doubled 2014 sales to $12.2 billion, leading some to wonder: too fast, too soon?

Dannon, official yogurt of the NFL, bows out of Super Bowl advertising as it swaps John Stamos for NFL quarterback Cam Newton.Continue reading...

brand news

Brand News: Apple, #SydneySiege, #SonySiege and more

Posted by Dale Buss on December 15, 2014 09:11 AM

TOP STORIES

Apple releases emotional holiday campaign ("The Song") as company heads to court in e-book price-fixing appeal and IBM looks for lift from co-branded B2B mobile apps partnership.  

Australia rallies around #IllRideWithYou hashtag in show of support for Muslim community as hostage-taking in Sydney's Lindt cafe continues and Uber backpedals on surge pricing during crisis.

"I Can't Breathe" meme continues as #MillionsMarch across America over weekend.

PetSmart goes private in $8.7 billion deal.

Sony asks media to stop releasing leaked materials as studio cancels production (and Kevin Hart presser) and PlayStation readies China launch.Continue reading...

campaigns

Priceless Surprises: MasterCard Trots Out Gwen Stefani, Apple Pay, Airborne 'Annie'

Posted by Shirley Brady on December 8, 2014 05:14 PM

MasterCard today kicks off a new campaign featuring Gwen Stefani promoting #PricelessSuprises, its year-end holiday campaign, to cardholders.

The surprises range from concert tickets to golf experiences to a chance to meet the singer/fashion designer, with Apple Pay getting a shout-out in the new TV commercial.

The spot (directed by Sophie Muller of Wondros) features Stefani's new song, "Spark The Fire," which also featured in a Fiat spot at the recent American Music Awards.Continue reading...

brand news

Brand News: Apple, Amazon, Uber and more

Posted by Dale Buss on December 8, 2014 08:31 AM

TOP STORIES

Ford tops 1 million in annual China sales.

Amazon tests restaurant delivery service in bid to keep disrupting itself.

UBS turns to artificial intelligence to advise clients.

Uber driver in India arrested on rape charges.

Apple promotes iPad Air 2 (and apps from Post-it and others) in U.S. TV spot:Continue reading...

brand news

Brand News: Pepsi Taps Perry for Super Bowl Halftime and more

Posted by Dale Buss on November 24, 2014 09:23 AM

TOP STORIES

Pepsi and the NFL confirm Katy Perry's halftime show at 2015 Super Bowl in new commercial.

Samsung plans major management shakeup.

Tesla and BMW discuss technology alliance.

Audi tests premium car sharing for the wealthy.

Chrysler details recall strategy, blitzes American Music Awards with ads featuring Eminem, Fergie, Gwen Stefani and Phillip Phillips.Continue reading...

brand news

Brand News: Whistle Sports, Rent the Runway, Ferrari and more

Posted by Dale Buss on October 29, 2014 09:43 AM

TOP STORIES

BSkyB invests $7 million in US youth-focused Whistle Sports YouTube channel, home to Jeremy Lin selfies (above), while Rent the Runway raises $50 million.

Facebook vows aggressive spending but hasn't closed "Google gap" as mobile generates two-thirds of ad revenue.

Taco Bell goes dark (temporarily) on social media to push fans to mobile.

Fiat to spin off Ferrari as a separate company.

Costco vows to stay closed on Thanksgiving.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements