brand loyalty
Posted by Mark J. Miller on July 30, 2012 03:03 PM

The outsourcing of jobs to foreign countries has been a constant presence for U.S. politicians, pundits, and the H.R. departments as they lay off Americans in recent years. The perception among consumers is that pretty much nothing is made in America anymore. And anything that is, isn’t totally high-quality.
This, of course, is completely bogus. While plenty of jobs have been shipped out of the country, there many companies that do all they can to make quality products and proudly hoist the "Made in America" banner. Those companies now have a major cheerleader in the American Brand Project, a patriotic social startup that rates just how American different companies are in order to help consumers make informed decisions on what to buy.Continue reading...
More about: American Brand Project, Social Marketing, Crowdsourcing, Facebook, Loyalty, Team USA, Ralph Lauren, London 2012, Olympics, Nation Branding, Outsourcing, Manufacturing