2014 Brandcameo Product Placement Awards

doing good

Saucony Running Against Childhood Obesity

Posted by Sheila Shayon on September 4, 2012 11:05 AM

An estimated one-third of American children are overweight or obese. In support of National Childhood Obesity Awareness Month, the Saucony brand is joining the race against this epidemic with the launch of Saucony Run4Good — the running industry’s first iPhone app raising money and awareness around this crisis.

With every mile, runners earn money for community youth running programs fast-tracking kids back to health. “As a brand focused on runners, innovation and social responsibility, we believe the Saucony Run4Good app offers a new world of possibilities to engage with our community in a relevant, innovative and meaningful way while inspiring a strong unity of purpose to make a difference for our kids,” said Chris Lindner, Saucony's CMO and SVP for commerce.

The statistics on U.S. childhood obesity are alarming: almost 20% of children ages 6 to 11 and 18% of those 12 to 19 are considered obese. The CDC estimates that over the past three decades, childhood obesity has more than doubled for preschool children aged 2-5 years and adolescents 12-19 years, and more than tripled for children 6-11 years.Continue reading...

personal brands

Oprah Helps Paula Deen Open Her Next Chapter

Posted by Sheila Shayon on March 5, 2012 06:45 PM

In a twist of irony, girlfriends Paula Deen and Oprah Winfrey (with a hand from Winfrey's BFF, Gayle King) are helping each other regroup.

The three got together for a pajama party at Deen’s Savannah, Georgia home, donned rubber boots to check on the hens in the chicken coop and talk about life and loss, as show in Sunday night’s episode of Oprah’s Next Chapter on Winfrey's OWN channel, in a pitch for forgiveness and rebranding.

While Winfrey's OWN is in need of a ratings boost, Deen's in need of an image makeover following a startling revelation from the Queen of Southern cooking in January that she’s had Type 2 Diabetes for three years, an announcement that came in tandem with the news that she was being paid by Novo Nordisk to promote its diabetes drug.Continue reading...

sip on this

Beverage Brands Challenged by Diet Soda Study

Posted by Mark J. Miller on July 25, 2011 01:00 PM

If you think you’re doing your body a favor by having a diet soda instead of the regular, you’ve got another think — and likely, another drink — coming.

A 12-year study of 474 people between the ages of 65 and 74 that brings bad news to diet-soda drinkers was presented at the 71st scientific sessions at the recent American Diabetes Association conference.

“On average, those who drank diet sodas ended up with waistlines that increased three times more than those who avoided them,” the study showed, according to the Detroit Free Press.Continue reading...

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