brand news

Brand News: McDonald's, AbbVie, Etsy and More

Posted by Dale Buss on March 5, 2015 09:29 AM


Apple delays delays bigger iPad for enterprise clients ahead of next week's Apple Watch launch, reportedly clinches deal with HBO for streaming via Apple TV.

AbbVie swoops in and buys Pharmacyclis for $21 billion, outmaneuvering J&J.

Etsy files for IPO with desired stock ticker of $ETSY.

McDonald's US revamps food-sourcing to limit hormones and antibiotics in chicken.

Peeps flavored milk has arrived while the brand brings back Easter diorama contests to drive creativity. Continue reading...


Abercrombie & Fitch CEO Exits After Years of Controversy and Sinking Profits

Posted by Abe Sauer on December 9, 2014 02:52 PM

Abercrombie & Fitch CEO Mike Jeffries

Abercrombie & Fitch, the brand that defined youthful cool for a decade, is finally parting ways with its longtime CEO Mike Jeffries, who today retired ("effective immediately") with a $27.6 million retirement package, as Bloomberg reports.

The abrupt announcement follows the company's latest alarming quarterly earnings report, and a downward trend that has driven A&F's stock price over the last three years to lows not seen since the depths of the recession six years ago.

Investors cheered the latest retail CEO departure this year, sending ANF stock up nearly 10 percent. Too bad the board didn't do it a year or more ago when it became painfully clear to consumers that Jeffries was completely out of touch with American youth.Continue reading...

brand news

Brand News: American Beagle, Red Lobster, Warner Bros. and more

Posted by Dale Buss on November 5, 2014 10:14 AM


Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.

Coca-Cola has hit on its hands with Coke Life, researcher says.

Red Lobster reverts to lobster roots in highly-watched rebrand.

Warner Bros. lays off about 1,000 of its 8,000-member workforce.

American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...

brand news

In the News: Alibaba, Burberry, Hyundai and more

Posted by Dale Buss on November 4, 2014 09:15 AM


Alibaba revenues rise 54 percent in first earnings report as public company.

Apple and Google overcome differences for Disney Movies Anywhere partnership.

Burberry unveils Romeo Beckham as star of holiday ad campaign.

Hyundai and Kia are sanctioned with $350 million U.S. fine for misleading fuel-economy claims.

Emirates Airlines drops out as FIFA sponsor. Continue reading...

bc q&a

Coupon King: 5 Questions with Thinaire Co-Founder Tim Daly on NFC Adoption

Posted by Sheila Shayon on September 15, 2014 02:13 PM

Thinaire, a leader in radio frequency-enabled solutions, has been using technologies like Bluetooth and NFC to deliver mobile commerce and advertising content since 2011. While Thinaire's software can deliver paid video, music, games, apps and other sponsored content to consumers through branded apps, brands and retailers are increasingly in search of ways to deliver sales incentives to consumers in the very moment that they're considering a purchase.

NFC, which is at the heart of beacon technology, has been talked about as the next innovation in retail marketing, but brands have been slow to adopt the technology that makes use of consumer data due to confusion among marketers and concerns over security. Proximity marketing has previously been at the center of consumer complaints at retailers like Nordstrom, which was caught last year capturing shopper locations via the store's Wi-Fi network without consent. 

However, increased transparency from retailers and consumer-enabled apps like Swirl and Shopkick have helped retailers like American Eagle deploy beacon technologies throughout stores, pushing sales notifications and coupons for products that are in close proximity to a shopper's location within the store. Thinaire also recently launched its Active Shopper digital coupon solution to deliver mobile coupons that are instantly redeemable at checkout, while Macy's plans to expand its use of Apple's iBeacon technology to all of its US stores by year-end.

ActiveShopper works anywhere NFC and beacon solutions are available, and soon that may be in a lot more places following Apple's announcement last week of its mobile payment service, Apple Pay. The platform, which seeks to replace credit cards, uses NFC technology to seamlessly—and securely—complete transactions, a key piece to the mass adoption of the retailing technology.  

brandchannel spoke with Thinaire co-founder Tim Daly to discuss the future of NFC and how brands can better utilize proximity marketing.Continue reading...

brand strategy

Drop the Logo: Abercrombie & Fitch Ditches Identity to Regain Fashion Cred

Posted by Alicia Ciccone on August 29, 2014 11:17 AM

Say goodbye to the ubiquitous moose silhouette and serif-laced font: Abercrombie & Fitch is going logo-less as a last-ditch effort to get teen shoppers back in its stores. 

After reporting its tenth-straight decline in quarterly sales this week, troubled A&F CEO Mike Jeffries said the retailer is "looking to take the North American logo business to practically nothing" after the brand had already cut logo-wear by 50 percent. By spring, A&F hopes to look a little more like the products seen inside fast-fashion houses like H&M, Zara and Forever 21: basic, and fashion—not brand—forward. 

A&F's plight is shared by teen retail rivals American Eagle and Aeropostale as well as its own Hollister brand, all of which heavily rely on logo-branded items that have since fallen out of favor with teen shoppers.Continue reading...

brands with a cause

ModCloth Follows Dove, Aerie in Pursuit of Values-Based Branding

Posted by Mark Dwyer on August 25, 2014 12:57 PM

Brand owners recognize that people are more likely to choose brands whose values align with their own. But how should a brand tell audiences about its values? Before taking a standard, media-based approach to communications, brands do well to consider a bold, attention-getting demonstration of its values to get people’s attention. 

ModCloth, the San Francisco-based e-tailer of women’s clothing, took action recently by being the first retailer to sign the Heroes Pledge for Advertisers as part of the #TruthInAds movement. The parameters of the pledge call for advertisers to not alter the shape, size, proportion, color and/or remove or enhance the physical features of models, although stray hairs may still be airbrushed away.

The brand, which has been supporting women of all shapes and sizes since its inception in 2002, has received praise and social media buzz for the move. “It‘s easy for us to sign on to something celebrating real people,” ModCloth CMO Nancy Ramamurthi said.  “When you see in the public this kind of change in attitude of embracing a company that does what’s right, companies will make the shift.”Continue reading...

brand news

Brand News: adidas Steps Up for World Cup, Tyson Wins Hillshire and more

Posted by Shirley Brady on June 9, 2014 08:57 AM


adidas partners with YouTube for The Dugout World Cup streaming channel, and leads FIFA sponsors calling for an inquiry into Qatar's bid. Above, its latest World Cup spot (with David Beckham, Lucas Moura, Zinedine Zidane and Gareth Bale), which has passed 9 million views since Friday.

Tyson Foods wins bidding for Hillshire Brands.

Amazon starts managing payments for third parties.

Barclays joins wearable tech revolution with contactless payment wristbands.

Gap Inc. becomes first US retailer in Myanmar with Old Navy and Banana Republic manufacturing.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia