brands under fire
Posted by Abe Sauer on March 26, 2013 12:19 PM
One year after the Moscow show that landed Russian punk band Pussy Riot prison time (and global fame), a German lingerie brand is using the anniversary to sell racy undergarments.
Crass commercialism? Of course. But that's not the problem. The problem is backfire. Backfire is what another lingerie brand, Victoria's Secret, also faces with its latest marketing push.
The brand, Blush, debuted a not-so-safe for work video on YouTube, saying, "On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15° C). Support Freepussyriot.org!"Continue reading...
Posted by Mark J. Miller on March 21, 2013 06:13 PM
Aeropostale is going hard after the Millennial market by using digital technology to attract young consumers.
After redesigning its stores last fall, Aeropostale is now adding in-store iPad kiosks as well as a new mobile app in the hopes that the Touchscreen Generation will fill up both their online carts and in-store baskets with their goods. "This is the future," said Jacob Hawkins, Aeropostale's vice president of e-commerce, according to Business Insider. "This is the way [teens are] going to interact with our brand."Continue reading...
Posted by Shirley Brady on November 23, 2012 07:58 AM
Black Friday shoppers in the US (and Canada) could set a record today, as the post-Thanksgiving annual retail rush is on.
Here in New York, just before midnight on Thanksgiving evening, I observed massive line-ups at the corner of Broadway and Lafayette for Adidas and Best Buy on the northeast corner of that intersection, and smaller queues starting at the southeast corner for Hollister, H&M, Uniqlo and, across the street, American Eagle and Victoria's Secret. Police, using bullhorns, tried to get the crowds to disperse by announcing, "Stores don't open until 8 A.M." — but the shoppers, mostly in their late teens and 20's it appeared, were undeterred.
All eyes, in particular, are on Walmart today, which has been downplaying the threat of OUR Walmart-organized employee strike action at its stores across the US, which are being organized online and shared on Twitter via the #walmartstrikers, #changewalmart and #makingchange hashtags, and on Tumblr.Continue reading...
Posted by Sheila Shayon on November 1, 2012 01:16 PM
Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):
AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...
Posted by Mark J. Miller on November 29, 2011 02:51 PM
Everybody is doing it. Delta did it. United Airlines did it. Continental and US Airways did it. And now it is American’s turn. AMR Corp., the parent company of American Airlines and American Eagle, filed for Chapter 11 Tuesday in a federal bankruptcy court in New York. It is now restructuring its debt and costs in what is the second largest airline bankruptcy case since United.
The AA.com website today informs passengers that "American Airlines is flying normal schedules and conducting business as usual worldwide. Additional information about the Chapter 11 reorganization is available at www.aa.com/restructuring", while its social media team reassured concerned members of its loyalty program: "We intend to ensure all AAdvantage miles and Elite status earned by members remain secure and intact," with a link to an FAQ about the restructuring and AAdvantage.
While no flights have been canceled and no passengers to start worrying about their secret stash of frequent-flier miles or that the complimentary alcoholic (and non-alcoholic) beverages will be removed from Admirals Clubs nationwide just yet, USA Today reports that the bankruptcy will eventually make for some differences for the employer of 88,000 people.Continue reading...
Posted by Mark J. Miller on October 20, 2011 03:31 PM
You like fruit juice? You like chips? You are in luck. Jamba Inc. and Bare Fruit LLC, which sources its apples from the Pacific Northwest, are joining forces for a new line of Jamba-branded dried-fruit chips, according to the Associated Press. The licensing deal will result in "all natural" chip flavors that will include mango, Fuji apple, and Granny Smith apple, which should be in stores by the new year. The company, which has 746 Jamba Juice stores in the U.S. and six outside, “has been trying to grow by licensing its brand for consumer products,” AP notes.
"Our focus continues to be on developing differentiated Jamba-branded products that make it convenient and easy for health-conscious consumers to lead healthier and more active lives,” stated Julie Washington, senior vice president and general manager, Consumer Products, Jamba Juice Company. “This latest offering, created with Bare Fruit, leverages our collective expertise in fruit to create a line of wholesome snacks that are lower in calories, higher in fiber and naturally sweet.”
Jamba Juice was also just named as one of the latest round of retail partners for the Google Wallet "tap and pay" platform.Continue reading...
Posted by Shirley Brady on August 11, 2011 09:00 AM
The U.K. considers social media clampdown as Prime Minister David Cameron admits police misread rioters and promises "swift justice" in House of Commons speech.
American Airlines revives plans for American Eagle spinoff.
AOL authorizes $250 million stock buyback program.
British Airways embarks on employee engagement program and digital recruitment.
Cisco sees results from John Chambers' strategic turnaround.
Coca-Cola launches "Future Flames" integrated London 2012 Olympics campaign in U.K.
Gawker's Gizmodo site won't face charges in iPhone 4 case.Continue reading...
Posted by Sheila Shayon on August 9, 2011 11:00 AM
How much is that doggy bed in the window? Shopkick knows.
The mobile application, which melds in-store and mobile retail, rewards consumers for just walking in, with further deals for scanning partner brand products at more than 250,000 stores across the U.S.
Launching a year ago this month (it officially turns one on August 17th), its users have surpassed 6.5 million product scans as 12 new major brand partners sign on: CoverGirl, Disney, General Mills, Levi’s, Libman, Mead Johnson, Meguiar’s, Mr. Clean, Olay, Revlon, Tilex and Trident.Continue reading...