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rebranding

Disney World Revamping Downtown into Major Retail Brand Hub

Posted by Mark J. Miller on March 20, 2013 03:37 PM

Shopping bags at Disney theme parks are generally overstuffed with Mickey ears, Dumbo stuffed animals and Little Mermaid outfits. Soon, though, those bags—at least the ones at Disney World—may be packed with plenty of non-Disney merchandise.

Disney World’s Downtown Disney is getting a revamp and expansion that is scheduled to be finished in 2016 and will result in a change of name to Disney Springs and a total change of sensibility. It will feature “uniquely Disney venues coupled with high profile third parties” and will mean the end for nightclub spot Pleasure Island, Fox News reports. Instead, Disney Springs will get a makeover that will include “Spanish revival architecture amidst a retail setting with waterfront dining.”Continue reading...

brand news

In the News: Kia, Zipcar, Nivea and more

Posted by Dale Buss on January 2, 2013 09:02 AM

In the News

Kia names first non-Korean as president and integrates Google Maps.

Avis to acquires Zipcar brand for $500 million.

Nivea woos investors as CEO admits Rihanna was the wrong brand ambassador and brand returns to NYC's Times Square as New Year's Eve event sponsor.

Amazon apologizes for Christmas Eve outage.

American Girl's 2013 Girl of the Year doll addresses U.S. arts education cuts.

Apple sees its store in Paris robbed.

BBC Worldwide appoints chief brands officer.Continue reading...

kiddie brands

Mattel's Monster High Takes a Bite Out of Barbie's Bottom Line

Posted by Mark J. Miller on April 18, 2012 11:13 AM

Barbie’s lived high on the hog for generations now, riding around in her own beach buggy, horse and carriage, private jet, Vespa. When she hasn’t been traveling in style, she’s been hanging out by the pool or in her three-story, pinkariffic dream townhouse.

But she may need to put away her fancy dresses and modes of transport for the time being, roll up her sleeves, and get her well-manicured fingers to work. (To that point, she's now making another run at the White House with a presidential glampaign.) 

In the first three months of this year, for the first time in 10 quarters, sales of Barbie products went down for Mattel, which directly hurt the company’s bottom line, according to Bloomberg Businessweek. Part of the explanation: Toys “R” Us and Walmart cut back on Barbie products in the first quarter, and a few other Mattel lines, such as Hot Wheels, Cars, and Fisher-Price, didn’t do so well, either.Continue reading...

brand news

In the News: FOX, Oprah, WWE and more

Posted by Dale Buss on October 28, 2010 09:00 AM

In the News

American Girl prompts Disney and others to boost doll sizes.

Chili’s may make “2 for $20” promotional pricing permanent.

Comcast, on the verge of acquiring NBC Universal, reports dramatic loss in subscribers.

Economist Ideas Channel targets intelligentsia online.

Foursquare's kickback user incentives won't fly with the FTC.

FOX spat heats up as News Corp. rejects Cablevision’s offer and cable operator steers customers online for World Series.

General Motors tunes IPO price.Continue reading...

kiddie brands

American Girl's Story Of Homelessness

Posted by Jennifer Wright on October 5, 2009 12:41 PM

Childhood. American history. The danger of tripping over small, overly excited children lost in play. All things that might come to mind when you think of Mattel's American Girl dolls. One thing that probably doesn’t? The glaring specter of homelessness.

This is set to change with Gwen, the brand’s first, highly controversial homeless doll. Like all American Girl dolls, Gwen comes with a storyline, but hers is about how her father walked out on the family, her mother lost her job and they ended up living in a car.Continue reading...

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