brand news

Brand News: #JeSuisCharlie, Samsung, Tesco and more

Posted by Dale Buss on January 8, 2015 09:14 AM

Je Suis Charlie


Charlie Hebdo continues publishing in wake of terror attack as #JeSuisCharlie nears 3 million Tweets in global protest.

Samsung reveals first annual profit fall in three years, as brand pivots at CES to embrace Internet of Things to recharge its growth.

Sony delays sale of PlayStation 4 in China as CEO speaks at CES to affirm strategy and hack more firmly linked to North Korea by FBI.

Cadillac to stage brand comeback during the Oscars, which is launching its own $5.5 million social media campaign.

Tesco's turnaround plan: halting store openings and slashing branded products.Continue reading...


After the Biggest Shopping Day of the Year, Consumerism Redeems Itself with #GivingTuesday

Posted by Sheila Shayon on December 3, 2013 06:39 PM

The biggest shopping day of the year—Black Friday—has birthed a handful of shopping spinoffs, including a less than welcome Grey Thursday, Small Business Saturday, and the wildly successful Cyber Monday—and now in its second year—Giving Tuesday

Started last year as an antidote to the holiday weekend's retail madness by New York's 92nd Street Y and the United Nations Foundation, #GivingTuesday has now gone global with organizations in Australia, Canada, Mexico and Singapore participating. More than 8,000 organizations have signed up to participate from all 50 US states—a marked increase from last year’s inaugural event that attracted over 2,500 organizations.

Some efforts from major brands include:Continue reading...

doing good

From 12-12-12 Concert to American Red Cross, Storytelling Drives Compassion

Posted by Sheila Shayon on December 13, 2012 12:11 PM

The two billion people who watched the 12-12-12 concert for Hurricane Sandy relief at New York’s Madison Square on Wednesday night may have tuned in (or streamed) for the chance to see music legends — Bruce Springsteen, The Rolling Stones, Paul McCartney, Billy Joel, Eric Clapton, the Who, Roger Waters, Chris Martin, Michael Stipe, Dave Grohl, Alicia Keys, Eddie Vedder — but the heart of the show was the stories of people whose lives were impacted by Sandy, and who were asking the world to care and help.

As the Los Angeles Times commented, “Critiquing the broadcast of the 12-12-12 Sandy benefit concert on Wednesday night is like assessing the food at a bake sale: Maybe the muffins are oversalted or the cookies are stale, but that's not the point. The point is charity and drawing attention to the cause.”

So  kudos to Madison Square Garden (and New York Knicks) owner Cablevision, not to mention Clear Channel, Miramax's Harvey Weinstein, Chase, State Farm and other sponsors and volunteers for putting on a story-driven night of music and social compassion (the #121212concert hashtag is still lively on Twitter) to raise proceeds for the Robin Hood Relief Fund.

And in a similar (if less glitzy) vein, the American Red Cross has some stories it would like to share with you, too.Continue reading...


Ferrari's Ultra-Fast F12 Berlinetta Prances Into the Spotlight

Posted by Dale Buss on November 26, 2012 11:47 AM

An estimated quarter of a million Chinese spectators lined the streets of Guangzhou to catch a glimpse of it over the weekend, and Texas Gov. Rick Perry went all the way to Italy to drive one, so the new Ferrari F12 Berlinetta must be quite the car. Indeed, the F12 provides a whopping 730 horsepower and 509 lb.-ft. of torque, has a 211-mph maximum speed, a zero-to-62 mph speed of just 3.1 seconds, and a V12 engine. But with asking prices starting at about $316,000, it's possible that even the Republican governor of one of America's biggest states couldn't afford it.

And that's exactly why the car makes such an effective subject for a major charitable act by Ferrari. The U.S. headquarters of the Italian automaker is located in Englewood Cliffs in New Jersey, an area that was devastated by Hurricane Sandy. So Ferrari auctioned off the first U.S.-market F 12 Berlinetta and donated the proceeds to relief efforts, raising $1.5 million for the American Red Cross.Continue reading...

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

brand news

"One Day On Earth" Will Capture 11.11.11 From Every Angle

Posted by Sheila Shayon on November 11, 2011 11:11 AM

Today is 11.11.11, a day in which filmmakers and inspired citizens are documenting the entire 24-hour period for the global project, "One Day On Earth." The mission is to answer the question: Who are we? It’s an invitation of heightened value as cameras of every kind explore and record the known corners of a world now shared by seven billion inhabitants.

It was 1999 when the world population reached an estimated six billion. Estimates are it will take 14 years to reach eight billion and another 18 years to reach nine billion, sometime between 2045 and 2050.

The first "One Day On Earth" media event occurred on 10.10.10, an unprecedented venture in simultaneous global filming with every country in the world participating, resulting in a geo-tagged video archive of 3,000 hours of footage from 7,000 amateurs and professionals, to be released as a documentary this year.Continue reading...

doing good

Brands Step Up for Japan Relief Efforts

Posted by Barry Silverstein on March 15, 2011 02:00 PM

Step back and consider the collective financial power of global brands and it's easy to see how much good they could do in the world.

The fact is, many brands make donations and get involved in social and humanitarian causes on a regular basis.

But a disaster of the magnitude that struck Japan late last week offers a unique public relations and humanitarian opportunity for brands to participate in relief and recovery.

Many are not only making outright donations, but also matching employee donations, and/or making donations in kind of products and services to help with the recovery efforts.

They're also encouraging their customers and fans on Facebook, Twitter and in their retail locations or offices to contribute to Japan disaster relief.

Below, we take a look at how brands of all sizes are supporting relief efforts in Japan.  Continue reading...

social media

Social Media Watch: Facebook Places Looms

Posted by Shirley Brady on August 18, 2010 10:10 AM

Forbes picks its "best ever" social media campaigns, including Old Spice Man and Burger King's Subservient Chicken.

Facebook is making a major announcement (Facebook Places geo-location check-ins? Update: Yes!) today at its Palo Alto HQ.

American Apparel and Abercrombie & Fitch offer different approaches to using social media in hard times.

American Red Cross wants to be more proactive with social media.

Evernote passes 4 million users.

Facebook third-party tool aims to help advertisers manage their campaigns.

Foursquare addresses privacy as Facebook gets ready to launch check-ins.Continue reading...

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