Best Global Green Brands 2014

personal brands

New Video: Spanx Founder Sara Blakely Shares Business Advice

Posted by Brandchannel Staff on March 19, 2012 11:29 AM

Spanx founder Sara Blakely, the youngest "rebel billionaire" to make the Forbes annual uber-rich ranking, shares her business advice in this new video for American Express OPEN.

social marketing

AmEx Brings Self-Serve Twitter Ads to Small Biz Brands

Posted by Sheila Shayon on February 17, 2012 05:02 PM

American Express Cardmembers and merchants are getting exclusive access to Twitter’s new advertising solution for small businesses. The first 10,000 eligible businesses that register at http://ads.twitter.com/amex will get $100 in free Twitter ads as the self-serve automated system begins in March.

Similar to Google, advertisers will choose amount they’ll spend, the cities or regions for ads to appear, and write their own 140-character copy. According to AmEx’s press release, Twitter will charge only for ads that get a user response.

Twitter is already testing Promoted Tweets priced on a "cost-per-engagement" basis, where businesses only pay if a user interacts (retweets, replies to, clicks or favorites), but the AmEx partnership could exponentially increase the number of advertisers Twitter can work with.Continue reading...

cause marketing

American Express Reignites Support for Japan via Facebook

Posted by Sheila Shayon on August 10, 2011 02:00 PM

American Express just launched “Friends of Japan,” its first-ever global social media program on Facebook. 

Every ‘Message of Hope’ posted on American Express Japan's Facebook page, where there's a dedicated tab for the initiative, the company will donate $1 towards earthquake relief in the nation.

Public support was generous when the disaster struck five months ago, but since then has faded from news headlines and people’s consciousness — although the aftermath, of course, is far from over.Continue reading...

social commerce

AmEx Plays "Let's Like a Deal" on Facebook

Posted by Shirley Brady on July 19, 2011 12:01 AM

American Express is offering its Facebook fans and merchant partners a deal — the first of many — they can't resist.

"Link, Like, Love" is not only a new tab on its FB page, but the cornerstone of new deals-based social initiatives that AmEx is unveiling today.

More than 100 participating merchants are on-board at launch, include H&M, Whole Foods Market, Lord & Taylor, Celebrity Cruises, 20th Century Fox, and Outback Steakhouse.Continue reading...

social marketing

Facebook and AmEx Boost Small Businesses

Posted by Mark J. Miller on July 5, 2011 12:00 PM

American Express points can get you a case of Bordeaux, a Sony camcorder, concert tickets, a food processor, and a slew of other things.

As a continuation of the brand's Social Currency campaign that launched in March, and its social marketing for AmEx OPEN, Amex cardholders now have a whole new area to choose when looking to redeem points: advertisements on Facebook.Continue reading...

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