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brand bites

Brand Bites: Scarlett Hearts Coke, Brand it Like Beckham & more

Posted by Abe Sauer on February 17, 2012 12:07 PM

Toyota teams with Marvel for a Yaris viral video, above.

Ford hooks up with the 2012 Sports Illustrated swimsuit issue for product placement.

The king(size) Snickers bar is dead. Make way for the fun size.

Below: Coke and ScarJo, Will Ferrell, Jeremy Linsanity and more.Continue reading...

the revolution will be televised

Amnesty International Celebrates 50 Years of Human Rights Activism With Satirical Web TV Series

Posted by Sheila Shayon on July 11, 2011 03:00 PM

To mark its 50th anniversary, Amnesty International TV launches AmnestyTV on Friday July 15th: a dedicated YouTube channel offering a mix of human rights news and comedy (we kid you not), a hybrid approach designed to appeal to the up and coming generation of social activists.

The 15-minute, biweekly (it will run every other Friday) magazine-style show describes itself as '50% Newsnight, 50% Modern Toss' (a tagline non-Brits may not appreciate) with a mix of hard-hitting satire, campaign stunts, short documentaries, outspoken opinion and real news.Continue reading...

viral buzz

Viral Video Watch: Emeril's Attorney, Amnesty Prank, Megan Fox for Armani

Posted by Shirley Brady on March 3, 2011 12:00 PM

Among the most-shared videos on YouTube this week — a cooking demo by celebrity chef Emeril Lagasse's attorney, Mark Stein, for Philadelphia Cooking Creme. Looks like Kraft's "huge marketing campaign" to support the Philly Creme Cheese spin-off's launch has paid off.

After the jump: some deliberately slow-loading viral videos, and the trending Megan Fox for Armani spot.Continue reading...

online advertising

Facebook Turns User Activity Into Ads

Posted by Sheila Shayon on January 25, 2011 05:30 PM

With the launch of its latest ad unit, “Sponsored Stories,” Facebook is turning users' in-network activities — status updates, Places check-ins, Likes, app activity — into advertisements. 

Mark Zuckerberg’s biggest challenge remains how to monetize advertising in a non-intrusive way. “Sponsored Stories” is a euphemism for a digital transformation from information-based to social-based advertising.

“We’re moving from the ‘wisdom of crowds’ to the ‘wisdom of friends,’” says Facebook executive Dan Rose of the new ad format.Continue reading...

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