brand trainwrecks

'Asianate Yourself' With Amoy. Actually, Please Don't.

Posted by Abe Sauer on March 9, 2011 11:00 AM

Well, this is uncomfortable. Hong Kong-born soy sauce and food brand Amoy is attached to a Facebook app that allows people to Asianate themselves. British marketer Gavin Marshall asks on Twitter, "Is this the most inappropriate use of Facebook by a brand yet?" It's certainly one for the social marketing hall of shame.Continue reading...

More about: Amoy, Social Marketing, Facebook, Hong Kong, Food, Vaseline, Racism, Asia, Japan, Netherlands

elsewhere on brandchannel

< 1 2 3 4 5 6 7 8 9 >

2013 Product Placement Awards
Which brand is most bullish on Hollywood?

It's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh

Join the Debate
What makes a great brand?

BP
Branding Comeback Challenges

Lance Armstrong’s Brand
Denise Lee Yohn Weighs In

AT&T
Rethinking Possible With Transmedia Storytelling

Global Competitive [Ad]vantage
The latest from GeoEdge

Sheryl Connelly
Meet Ford's Resident Futurist

Branding 123
A primer by Barry Silverstein