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brand trainwrecks

'Asianate Yourself' With Amoy. Actually, Please Don't.

Posted by Abe Sauer on March 9, 2011 11:00 AM

Well, this is uncomfortable. Hong Kong-born soy sauce and food brand Amoy is attached to a Facebook app that allows people to Asianate themselves. British marketer Gavin Marshall asks on Twitter, "Is this the most inappropriate use of Facebook by a brand yet?" It's certainly one for the social marketing hall of shame.Continue reading...

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