PepsiCo’s Success Pumps Up Gas Station TV

The operators of Gas Station TV have been touting the effectiveness of their unusual medium for a few years now. They provide news updates, short-format programming and advertising at thousands of pumps in more than 100 of the biggest US markets through 13 of the nation’s leading gas retailers.

And now, PepsiCo has confirmed what “GSTV” has been saying. GSTV was named winner of the Best Retail Marketing Campaign of 2010 at the Pepsi Media Summit.Continue reading...