future of advertising
Posted by Mark J. Miller on April 11, 2013 01:22 PM
When people buy shoes, they generally want to take a look at the actual product and put them on their actual feet, but Nike is trying something new that may have folks at least asking for the shoe before ever seeing the real deal.
Nike is using holographs in three different areas of Amsterdam to generate interest in its new Nike Free 5.0 running shoes. Welcome to the future of marketing. Who needs reality?Continue reading...
brand and bottle
Posted by Dale Buss on December 7, 2012 02:08 PM
No wonder Pantone has selected emerald green for its color of the year. It's Heineken's 140th anniversary, and the Dutch beer giant is unscrewing all the caps to celebrate.
Today in Amsterdam, the Dutch brand is debuting a video wall projection made from 5,000 beer bottles on the side of its headquarters building. Not in Amsterdam? Worry not — fans can check it out from 4pm ET to 10pm ET, every day from Dec. 7th through January 2nd, on Heineken's Facebook page and post on the brand's virtual wall.
And that's not all it's doing on Facebook.Continue reading...
sip on this
Posted by Sheila Shayon on October 11, 2012 01:11 PM
A Tokyo pop-up has taken the Starbucks retail store concept to a futuristic, minimalist place that could shake up the java giant's global development team to rethink everything they hold dear about the brand.
Inspired by coffee-lovers' penchant for reading while sipping, Japanese design studio Nendo created a "Starbucks Espresso Journey" pop-up that looks, on the surface, like a monochromatic library — until you notice the rows of tumblers and the subtle take on Starbucks' wordless logo. Floor-to-ceiling bookshelves comprised the curved interior walls as customers perused custom-made books in nine different hues, each about a different type of espresso drink - lattes, cappuccinos or café mochas.
The desaturated shop was installed in September in the Omotesando neighborhood and open for three weeks. Visitors were invited to choose a book, take it to the counter and trade it for an espresso drink. They could also keep the book cover to insert into one of Starbucks’ customizable tumblers. It's visually stunning and upends every expectation we bring to the Starbucks brand experience, to be sure, but still — a library?Continue reading...
sip on this
Posted by Dale Buss on March 9, 2012 12:33 PM
Talk about vertical integration! Starbucks is taking the concept to new heights — er, depths — with its announcement of the imminent introduction of its own machine to make single cups of coffee.
The product, named Verismo, will be launched soon and sold at some Starbucks stores as well as specialty retail locations right away and then more heavily marketed and sold in the fall. The machine was developed with Krueger, a German-based company, and it "combines Starbucks signature Espresso Roast and drink recipes with precise Swiss engineering and a patent-pending high pressure extraction capability," Starbucks said in a press release.
The move is yet another bid by Starbucks to broaden and deepen its franchise over the last couple of years. The company also today, in Amsterdam, was scheduled to open its first "concept shop" laboratory meant to imbue its retail outlets with more "local flavor." Inspired by concept stores in its hometown of Seattle, the new Amsterdam store features in-house-baked cookies, for instance, and will test other ideas. It's housed in an old bank vault in the city's historic Rembrandt square.Continue reading...
Posted by Abe Sauer on September 9, 2011 12:14 PM
Amsterdam's Lotte Yoga School has received a Lotte comments on its latest campaign.
Advertisers looking to incorporate history's most reprehensible leaders into their spots isn't anything new. As we've noted, the use of Mao, Stalin and Hitler has become so commonplace as to be remarkable only for its unremarkableness.Continue reading...