Interbrand IQ: The Best Asian Brands Issue

rss

viral buzz

The Muppets Get a Hangover 2

Posted by Michael Waltzer on May 26, 2011 05:30 PM

After releasing a web video trailer for mock movie Green With Envy, a cheesy romcom that gets interrupted by the muppets, Disney is at it again.

This time around, it's whipping up interest in upcoming The Muppets Movie by parodying The Hangover 2 movie trailers. The new fake movie is called The Fuzzy Pack, a reference to "The Wolf Pack" of The Hangover 2 trailer.

It's shot in the same way as The Hangover 2 trailer, using slow motion, and having "the pack" stroll through the streets, and what appears to be the aftermath of some disaster.

Are there more fake trailers to come? We hope so. A series of fake trailers, especially ones that parody other trailers, is a rather new and original idea. Good job Disney.

viral buzz

Viral Video Watch: From the Muppet Movie Spoof to George Takei

Posted by Michael Waltzer on May 23, 2011 05:45 PM

It's time to play the music, It's time to light the lights, It's time to meet the Muppets, On the Muppet Show tonight! 

Starring (and conceived by) Jason Segel (Forgetting Sarah Marshall) and costarring fellow comics Amy Adams and Zach Galifianakis, Disney's upcoming The Muppets Movie is in postproduction but whetting fans' appetites with a mock trailer for Green With Envy, the film's movie-within-a-move, which is trending on YouTube ahead of the real movie's scheduled Thanksgiving (November 23rd) release date. There's even a Facebook page for Green With Envy, while the Muppets' official site offers other goodies such as video shorts and games.

Below, more videos climbing YouTube's most-shared and most-watched charts, including a small camera store promo with Hollywood chutzpah.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein