Posted by Abe Sauer on September 19, 2014 06:52 PM
This week in branded content, Funny or Die continues to flex its content muscles as Moroccanoil hopes to inspire everyday consumers with super-duper supermodel Rosie Huntington-Whiteley. Check out the latest branded entertainment and brand videos from Volkswagen, Origins, Canon and more after the jump.
The Project: The Way Too Helpful Neighbor (Volkswagen)
The Pitch: What happens when you drive the all-new Volkswagen Golf through a Target store?
The Verdict: There's a branded content arms race going on between Funny or Die and Vice, and as this VW video proves, Funny or Die owns the humor category. Also: nice cameo, Target!Continue reading...
Posted by Dale Buss on August 14, 2014 09:32 AM
AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.
Cisco plans to cut 6,000 jobs.
GE talks with Electrolux and Quirky about selling home-appliance unit.
Colgate's use of triclosan in Total sparks debate.
T-Mobile CFO calls Iliad offer "inadequate."
MORE BRAND NEWS
Applebee's teases new burgers with digital campaign.
Burger King drops "Satisfries."
Buzzfeed explains new business model.
Comcast experiments with marathoning TV shows.
Discovery sees debunking Shark Week become a cottage industry.Continue reading...
Posted by Dale Buss on July 31, 2014 09:43 AM
Bloomberg Businessweek's new cover story hits Coca-Cola in the stomach over obesity.
Target hires PepsiCo veteran Brian Cornell as new CEO.
Apple reportedly plans to cut 200 jobs at Beats as $3B acquisition gets EU approval.
Budweiser features Jay Z and Rihanna in new campaign as MTV lands Beyonce solo for VMAs.
Whole Foods Markets lowers sales forecast and plans major marketing push to reverse "negative narrative."
MORE BRAND NEWS
AMC, the Mad Men/Breaking Bad network, reportedly eyes stake in BBC America.
American Express pursues “first-ever” experiences for customers.
BlackBerry's new COO discusses his goals with WSJ.
BMW kicks the tires on Medium as its first advertiser.
Bud and Miller struggle to take on craft beer.
Chevrolet increases focus on China.Continue reading...
Posted by Shirley Brady on June 5, 2014 01:01 PM
Castrol's new stunt video goes viral and racks up more than 5 million views.
Below, Australia's Creative Fuel conference spoofs creatives, creatively, and more:Continue reading...
Posted by Dale Buss on May 12, 2014 09:33 AM
TOP 5 STORIES
Citroen becomes second automaker to name female CEO.
Disney aims to expand Frozen success to other platforms.
Hillshire Brands acquires Pinnacle Foods in $6.6 billion deal.
Ford tries to avert launch problems in big new-product year as it issues two more recalls on Escape.
Samsung reports chairman is stable after heart attack and surgery as company sets sights on biotech.
MORE BRAND NEWS:
Apple/Beats tie-up (still unconfirmed) faces skeptics.
AT&T interest in DirecTV reportedly heats up.
Audi strives to maintain lead despite product trough.
BMW triples carbon-fiber capacity in US plant.
Citizen plans first retail concept store in North America.Continue reading...
Posted by Dale Buss on March 5, 2014 09:33 AM
GM sees CEO Mary Barra personally takes over ignition-switch recall.
Mondelez sees digital-startup investments bear fruit.
Diet Coca-Cola raises eyebrows with "You're On" references.
Chevron gets huge win from US judge.
Chrysler pledges to keep minivan production in Canada but wants lower costs as slow sales hit Dodge Dart output.
Famous Dave's management continues to unravel.
GE CEO Jeff Immelt reassures investors by personally buying company stock.
Intel CMO Deborah Conrad to leave after 27 years at the company.
Jaguar plans compact sedan with aluminum underbody.Continue reading...
Posted by Dale Buss on August 23, 2013 03:41 PM
When Aziz Ansari writes his book for Penguin Press—for which he received a mind-boggling advance of $3.5 million— will it be the actor himself writing about his own life as a single? Or will it be his character Tom Haverford in the hit NBC TV show Parks & Recreation? Because they seem like pretty much the same guy.
Either way, in a case of art imitating life imitating art, or life imitating art imitating life, Ansari has landed a deal so huge, reported Publishers Weekly, that it places him just behind the $3.7 million that Lena Dunham scored for her book in October and likely ahead of stars such as Tina Fey, Mindy Kaling, B.J. Novak and fellow P&R star Amy Poehler.
The book, expected in September 2015, will be about the single life and how it has been altered by digital technologies. That would pretty much track Ansari's character on the show, an entrepreneurial sort who is constantly sidetracked by his attachment to his smartphone and incursions into digital-tech startups.Continue reading...
Posted by Sheila Shayon on February 20, 2013 06:01 PM
This year, the 85th Academy Awards takes on a new name with a younger tone, "The Oscars."
"We're rebranding it," Oscars co-producer Neil Meron told The Wrap. "We're not calling it 'the 85th annual Academy Awards,' which keeps it mired somewhat in a musty way. It's called 'The Oscars.'"
Still pursuing a younger demographic despite the failure of James Franco and Anne Hathaway as co-hosts in 2011, the Academy of Motion Picture Arts and Sciences publicist Teni Melidonian said, "It is right for this show, but we could easily go back to using 'Academy Awards' next year."
"It'll be like the Grammys,” Meron added. “The Grammys don't get a number, and neither will the Oscars." The awards show hit a ratings high of 55 million in 1998, the year of Titanic, but have been on a decline ever since.Continue reading...