Best Global Green Brands 2014

campaigns

Campaign Watch: Castrol, Pepsi, Old Navy, Xbox One and more

Posted by Shirley Brady on June 5, 2014 01:01 PM

Castrol's new stunt video goes viral and racks up more than 5 million views.

Below, Australia's Creative Fuel conference spoofs creatives, creatively, and more:Continue reading...

brand news

Brand News: Citroen, Disney, Hillshire Brands and more

Posted by Dale Buss on May 12, 2014 09:33 AM

TOP 5 STORIES

Brands to Watch

Citroen becomes second automaker to name female CEO.

Disney aims to expand Frozen success to other platforms.

Hillshire Brands acquires Pinnacle Foods in $6.6 billion deal.

Ford tries to avert launch problems in big new-product year as it issues two more recalls on Escape.

Samsung reports chairman is stable after heart attack and surgery as company sets sights on biotech.

MORE BRAND NEWS:

Apple/Beats tie-up (still unconfirmed) faces skeptics.

AT&T interest in DirecTV reportedly heats up.

Audi strives to maintain lead despite product trough.

BMW triples carbon-fiber capacity in US plant.

Citizen plans first retail concept store in North America.Continue reading...

brand news

In the News: GM, Mondelez, Diet Coke and more

Posted by Dale Buss on March 5, 2014 09:33 AM

In the News

GM sees CEO Mary Barra personally takes over ignition-switch recall.

Mondelez sees digital-startup investments bear fruit.

Diet Coca-Cola raises eyebrows with "You're On" references.

Chevron gets huge win from US judge.

Chrysler pledges to keep minivan production in Canada but wants lower costs as slow sales hit Dodge Dart output.

Famous Dave's management continues to unravel.

GE CEO Jeff Immelt reassures investors by personally buying company stock.

Intel CMO Deborah Conrad to leave after 27 years at the company. 

Jaguar plans compact sedan with aluminum underbody.Continue reading...

personal brands

Funnyman Ansari Cements his Personal Brand with $3.5 Million Book Advance

Posted by Dale Buss on August 23, 2013 03:41 PM

When Aziz Ansari writes his book for Penguin Press—for which he received a mind-boggling advance of $3.5 million— will it be the actor himself writing about his own life as a single? Or will it be his character Tom Haverford in the hit NBC TV show Parks & Recreation? Because they seem like pretty much the same guy.

Either way, in a case of art imitating life imitating art, or life imitating art imitating life, Ansari has landed a deal so huge, reported Publishers Weekly, that it places him just behind the $3.7 million that Lena Dunham scored for her book in October and likely ahead of stars such as Tina Fey, Mindy Kaling, B.J. Novak and fellow P&R star Amy Poehler.

The book, expected in September 2015, will be about the single life and how it has been altered by digital technologies. That would pretty much track Ansari's character on the show, an entrepreneurial sort who is constantly sidetracked by his attachment to his smartphone and incursions into digital-tech startups.Continue reading...

that's entertainment

Oscar is the Word: Academy Awards Officially Rebrand Show for 2013

Posted by Sheila Shayon on February 20, 2013 06:01 PM

This year, the 85th Academy Awards takes on a new name with a younger tone, "The Oscars."

"We're rebranding it," Oscars co-producer Neil Meron told The Wrap. "We're not calling it 'the 85th annual Academy Awards,' which keeps it mired somewhat in a musty way. It's called 'The Oscars.'"

Still pursuing a younger demographic despite the failure of James Franco and Anne Hathaway as co-hosts in 2011, the Academy of Motion Picture Arts and Sciences publicist Teni Melidonian said, "It is right for this show, but we could easily go back to using 'Academy Awards' next year."

"It'll be like the Grammys,” Meron added. “The Grammys don't get a number, and neither will the Oscars." The awards show hit a ratings high of 55 million in 1998, the year of Titanic, but have been on a decline ever since.Continue reading...

retail watch

Best Buy Makes Price-Matching Attempt to Kill 'Showrooming'

Posted by Dale Buss on February 19, 2013 03:08 PM

Best Buy is confident that it will kill "showrooming" once and for all beginning March 3.

The electronics retailer has announced that it plans to launch a "Low Price Guarantee" policy under which it will price-match all local retail competitors along with 19 "major online competitors" in all product categories, whenever a customer asks for it. That way, Best Buy's reasoning goes, shoppers will have absolutely no incentive to "showroom" by doing their research in the store and then ordering the merchandise less expensively online.

"There is no doubt that this new policy ends showrooming for Best Buy customers," a company spokesman told Bloomberg

That's the hope, at least, although along with the new showrooming policy—or, actually, as part of it—Best Buy now will accept returned merchandise only for 15 days after the date of purchase instead of 30 days. It also will price-match purchases within 15 days if it has lowered its own price for a product in the store or online.Continue reading...

super bowl

Super Bowl Ad Watch: Amy Poehler, Seth Rogen and Paul Rudd Start Pitching

Posted by Dale Buss on January 31, 2013 12:02 PM

One of the dangers for brands in releasing Super Bowl ads and teasers early is that it allows the criticism to start early as well.

That's what various brands are facing even before kickoff of the Big Game, as Coca-Cola is the latest brand feeling the heat over its pre-Game teaser. Coke is getting criticized for its depiction of Arabs in its desert-set spot, above, while Volkswagen undergoes more examination of the Jamaican accents of the white characters in its "Get Happy" spot.

In other game-related brand developments leading into Sunday's big game, Samsung just released its Super Bowl ad teaser, "El Plato Supreme," featuring Seth Rogen and Paul Rudd pitching their ideas for Samsung's Big Game ad: "The Next Big Thing," a 2-minute spot directed by Jon Favreau, that will air during the 4th quarter of Super Bowl XLVII on Sunday. This is the second year Samsung Mobile has an ad running during the Super Bowl:Continue reading...

super bowl

Super Bowl Ad Watch: A Crucial Play for Research In Motion's Blackberry 10

Posted by Dale Buss on January 25, 2013 06:10 PM

Above: Tracy Morgan in a teaser for Kraft's Super Bowl ad for its Mio water mix-ins.

There's no doubting the need or the stakes. That's why it isn't too surprising Research in Motion revealed on Friday that it will air a 30-second advertisement for its new BlackBerry 10 smartphone and operating system during the Super Bowl on Feb. 3.

BlackBerry's market share has dwindled, of course, in the wake of the onslaught by Apple, Google and Samsung on the smartphone market. Yet RIM executives have been maintaining that the 10 — with an all-new modus operandi and hardware — is not only the company's last chance, but also a game-changer. They're scheduled to reveal details on Wednesday.

"A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," RIM CMO Frank Boulben said in a statement. The company already staged an ad takeover of the home page of the New York Times website in December.Continue reading...

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