WDFA Marketing: Taking It to the Streets

WDFA Marketing was recently ranked #5 on INC magazine's 2010 list of America's fastest-growing companies and #1 in Marketing and Advertising. The company's revenues have soared nearly 14,000% in just three years.

WDFA is short for "We Don’t Fool Around," although the R-rated version is NSFW. The cheeky acronym perfectly describes the mindset of this marketing upstart that excels in micromarketing and guerilla tactics as seen in its work for Out to Sea, a tattoo lotion brand.

Micromarketing and guerilla marketing offers a wide canvas for creativity and cheekiness. WDFA will consider any consumer touchpoint that offers an opportunity to communicate a brand message and drive sales.

Their tactics run the gamut: street promotions, door-to-door campaigns, matchbooks, napkins, branded money, wrist stamps, sidewalk art, on-street projectors. No surface, including the sky, is beyond its reach.Continue reading...