celebrity brandmatch

Andre Agassi Goes "Home" to Nike

Posted by Mark J. Miller on May 16, 2013 07:36 PM

Giving charity is apparently the way to retired tennis great Andre Agassi’s heart. He left Nike eight years ago after a 17-year relationship to join the folks at Adidas, partially because the company was willing to put more financial oomph into Agassi’s foundation than Nike was.

But it looks like the tide has turned back in Nike’s favor and is shooting Agassi back into the spotlight. The company announced Monday that the 43-year-old Agassi is back in the fold, Yahoo! Sports reports, and Agassi celebrated the event by posting an image of himself under a huge Nike swoosh with the caption “Back Home” on his Facebook page—a bit of a dig to nearly 8-year sponsor Adidas.Continue reading...

brand news

Brands to Watch: Goldman, Groupon, Benetton & more

Posted by Shirley Brady on June 2, 2011 06:00 PM

Brands to Watch

Andre Agassi expands commitment to charter schools.

Apple signs deal with Universal Music Group and other publishers for iCloud.

AT&T Wireless CEO "not happy" with US network.

Benetton refreshes visual branding.

Citigroup shuts down $400M hedge fund in wake of new regulations.

Denny's all-you-can-eat pancakes inspires teen marathon.

Disney, looking up at the cloud, relaunches Disney.com to offer TV and film titles.Continue reading...

Michelle Obama Teams With Andre Agassi and Steffi Graf

Posted by Shirley Brady on February 28, 2011 02:30 PM

Michelle Obama is teaming up with the first couple of tennis, Andre Agassi and Stefanie Graf, in a partnership between the United States Tennis Association and the first lady's Let’s Move campaign to fight childhood obesity.

In a new public service announcement debuting tonight on ESPN, Obama, Agassi and Graf are shown as ballpersons in a PSA that will air during telecast of the BNP Paribas Showdown at Madison Square Garden.

Let's Move celebrated its first anniversary earlier this month, while Agassi and Graf — parents themselves — have long been active with Agassi's Las Vegas-based foundation to help kids. Agassi, the eight-time grand slam champion and former #1 men's tennis player, is being inducted into the International Tennis Hall of Fame on July 9th.

sports in the spotlight

Landis vs. Armstrong: Sad Day for Cycling

Posted by Sheila Shayon on May 21, 2010 04:31 PM

Professional cycling will never be the same. Two of the sport's icons, Lance Armstrong and Floyd Landis, are competing head-to-head in a doping war that’s taken four years, considerable money, and generated very bad press for both camps.

After years of denying he's been doping (including a 2006 New York Times magazine cover story), Landis has finally admitted using performance-enhancing drugs, specifically synthetic testosterone, during the 2006 Tour de France, and for much of his professional road cyclist career.

In an interview with ESPN.com's Bonnie D. Ford, Landis talks about his desire to clear his conscience about his doping past. As for Lance Armstrong’s response, which you can watch above, he states: "I have nothing to hide ... history speaks for itself here. It's his word versus ours ... we like our word, we like our credibility."

Armstrong says he will not take legal action against Landis, as it would drain time, energy, money, and take him away from his family and his Livestrong Foundation. The World Anti-Doping Agency will, however, investigate.Continue reading...

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