Interbrand IQ: The Best Asian Brands Issue

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Microsoft Reportedly Wants to Buy Barnes & Noble's Nook Business for $1 Billion

Posted by Sheila Shayon on May 10, 2013 12:45 PM

Shares of Barnes & Noble soared 24 percent after it was reported Thursday that Microsoft is considering a bid for the retailer’s Nook e-book business. 

Microsoft is reportedly offering $1 billion for the Nook brand and the digital assets of Nook Media on top of their $300 million investment last year to develop Nook content for Windows 8 tablets. "Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices, enabling people to not just read stories, but to be part of them,” said Microsoft president Andy Lees at the time. "We're on the cusp of a revolution in reading." 

But the revolution stalled as the Android-based Nook has been a money-loser for B&N, not helping America's biggest bookseller compete against Amazon’s Kindle e-book reader.Continue reading...

china

Amazon Sets the Pace in China with Launch of First Paid-for App Store

Posted by Sheila Shayon on May 6, 2013 02:39 PM

Amazon launched its Android app store in China over the weekend, becoming the first Western technology company to offer paid-for Android apps in China. (Google’s Chinese store offers only free apps.) The update effectively launches a new version of Amazon's app store built in Chinese in the form of an Android app, along with a Chinese-language site for developers.

It’s a promising alternative to Google Play for Chinese developers like Tencent and Sina. TechCrunch notes that Amazon's app store provides easier access for developers, who previously had to sell through third-party stores, a global customer base and an "attractive revenue sharing model."  

Currently, there are home-grown services that offer paid apps to the Chinese market, the worlds largest in mobile, but many local versions are pirated or have malicious software issues. The Amazon store promises "quality and safety testing" and may very well be the prelude to the launch of its Kindle e-readers in China.Continue reading...

brand news

In the News: YouTube, Amazon, Pfizer and more

Posted by Dale Buss on May 6, 2013 09:15 AM

In the News

YouTube close to launching paid subscription channels, reports say. 

Amazon launches first Android app-store in China, ahead of Google

Pfizer lets bashful buyers get Viagra online.

Al Jazeera America plans to open Detroit bureau.

Asustek plans to make small Windows 8 tablets.

Audi considers doubling production at Mexico factory under construction.

Berkshire Hathaway provides peek at era after Buffett.

BuzzFeed takes steps to expand foreign news.Continue reading...

mobile brands

Microsoft Ad Pokes Fun at Apple, Samsung Loyalists as Mobile Wars Rage On

Posted by Mark J. Miller on April 29, 2013 06:27 PM

Microsoft's Windows Phone may lag behind Samsung and Apple in the battle for America’s mobile-phone patronage, but the company seems to think that being in the lower spot isn’t always a bad thing.

Its most recent commercial, which debuted on NBC's “Today” show on Monday, features fans of the top two mobile phones attacking one another at a wedding while two folks working at the nuptials enjoy the pleasures of their Nokia Lumia 920 Windows Phones. That sure beats going negative, like it did with its Scroogled ads

“We have our own fans, of course,” Microsoft writer and editor Michael Stroh said in a blog post, AllThingsD.com reports. “And while they may be outnumbered (for now), they’re no less proud and routinely urge us to do more to get the word out about Windows Phone … There are choices. iPhone and Android Smartphones aren’t the only—or even best—options out there for all Smartphone buyers.”Continue reading...

game change

Tweet the Beat: Twitter Launches Twitter #Music in Bid to Build Multimedia Platform

Posted by Sheila Shayon on April 18, 2013 07:04 PM

In its latest bid to become a multimedia platform, Twitter has officially announced Twitter #music, a web and app-based platform that allows users to stream trending music from the site. 

The company Jack Dorsey founded in 2006 now has over 200 million monthly users tweeting over 400 million time a day. After announcing multiple improvements to its API earlier this year, Twitter’s ad revenue is projected to generate $583 million this year and $1 billion in 2014, according to eMarketer. Now, as it builds channels to stream video content and music, the microblogger is setting itself up to become the golden-child of the emerging dual-screen media phenomenon. 

Rumored to have been soft-launched at California's Coachella festival, the Twitter #Music app is now available for download in the Apple App Store and can also be accessed on the web. “It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists," according to Twitter's blog. "It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app.”Continue reading...

brand news

In the News: Microsoft, Dove, Tesco and more

Posted by Dale Buss on April 17, 2013 10:09 AM

In the News

Microsoft signs patent deal with Foxconn to get cut of Android production. 

Dove uses forensic sketch artist to "beautify" women.

Tesco expected to announce the sale or closure of 199 of its Fresh & Easy stores in the US.

American Apparel comes under fire again for "offensive" ads in UK.

Apple has been ordered to remove obscene content from its App Store by Chinese government officials.

Bank of America struggles for growth.

BBC Worldwide partners with Foxtel to build BBC brand in Australia.Continue reading...

brand news

In the News: Aereo, iPhone 5S, Billabong and more

Posted by Dale Buss on April 9, 2013 09:03 AM

In the News

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.

Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.

Billabong in talks to sell out for $300 million.

Airbus juggles order book to meet record demand for A320neo Jet.

AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.

Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...

mobile marketing

HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple

Posted by Sheila Shayon on April 8, 2013 01:53 PM

HTC One, a.k.a. the Facebook Home phone that's coming to AT&T and other carriers, is just one focus of the company’s impending brand refresh and aggressive marketing campaign to get better market placement against competitors like Samsung. 

HTC has been known for good hardware and not-so-good promotion, but squaring off against marketing-savvy Samsung requires the former to up its game. "It's one thing to make a great device—HTC has done that before," Mike Woodward, president of HTC America told the LA Times. "What is a little different this time is the way that we're going to market. We want to really get that down to the streets and get that down to consumers." 

HTC had been using “quietly brilliant” as its slogan, but the brand is looking to step out of its shell with a new marketing message that has “bold,” “authentic” and “playful” themes. The new tagline, "Everything Your Phone Isn't," is courting "Generation Feed" (what HTC calls tech-savvy, early-adopters). "Tech millennials are hard to connect with," Erin McGee, HTC North America VP Marketing told Ad Age. "We wanted to create a closer connection by targeting passion points."Continue reading...

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