Posted by Sheila Shayon on March 6, 2013 05:39 PM
Beyoncé is beyond busy. Following her Pepsi-sponsored Super Bowl halftime show, she presented an award at the Grammys with Ellen Degeneres, she's the cover girl for the March issue of Vogue, she did an interview with Oprah Winfrey and her documentary aired on HBO, not to mention that her "Mrs. Carter World Tour" is almost upon us, kicking off in Belgrade in April and reaching the U.S. in late June.
The star posted a Warhol-inspired ad to her Facebook page (which has over 43 million likes!) and can be seen striking three poses, highlighting her much-talked about new bleached blonde hair. The caption, in a nod to her soda sponsor's "Live for Now" tagline and the 60's inspiration: "Pop Art inspires me to Live for NOW."
In another made-for-social promo image, Pepsi's $50 million girl channels Monroe and Bardot, clad in a pair of teeny shorts and a tight-fitting white turtleneck. The ads, which promote her upcoming Pepsi-sponsored tour have come under some fire for portraying the vocal star with a visibly fairer complexion.Continue reading...
Posted by Shirley Brady on October 4, 2012 04:01 PM
Chanel has released a trailer and the first chapter (below) for "Inside Chanel," the first time it's telling its brand story online with an interactive timeline and iconic advertising images such as Marilyn Monroe and Andy Warhol's No. 5 bottle.Continue reading...
Posted by Mark J. Miller on September 11, 2012 05:10 PM
Andy Warhol helped establish Lou Reed's old band, Velvet Underground. The Rock and Roll Hall of Famers used to be the house band at Warhol’s Factory happenings in NYC and laid down the tunes at the famed artist’s exquisitely named Exploding Plastic Inevitable events. Heck, Warhol managed the band in its early days.
Perhaps most famously of all, Warhol's painting of a banana graced the cover of the band’s 1967 debut, The Velvet Underground & Nico, inarguably one of the most influential rock albums of all time despite not selling many copies when it first came out. Brian Eno reportedly quipped that only 10,000 people bought the disc, but all of them went out and then formed bands.
So Warhol’s banana, which he never trademarked, became a symbol of that album and the rock revolution that marked the decade. So when the Underground’s lawyers got word that the Warhol Foundation had licensed the image for use on iPhone and iPad products, a suit was filed; it marked a moment of incongruity to a relationship that had long seemed harmonious.Continue reading...
Posted by Shirley Brady on November 16, 2010 06:30 PM
Adobe's CEO has fighting words for Apple.
Andy Warhol foundation beats lawsuit alleging rigged fakes.
Apple (Beatle's Apple) and EMI CEOs hammered out today's iTunes deal in two hours, reports the Wall Street Journal, as all 17 newly available Beatles albums enter the top 100 iTune sales on day one.
Bank of America, Wells Fargo and JPMorgan Chase agree to hold off on foreclosures.
BlackBerry-maker RIM says its PlayBook is 3x faster than Apple's iPad.
Corona signs tennis net branding deal for ATP world tour.
Ford UK shifts marketing focus to branded entertainment.Continue reading...
Posted by Shirley Brady on September 7, 2010 10:30 AM
Campbell Soup Company today launched "It's Amazing What Soup Can Do," its first-ever umbrella advertising campaign to support its U.S. soup brands. The first spot, "Happier Place" (above), highlights all Campbell's branded soups and is one of 15 television ads planned. The scale of the $100 million-plus integrated campaign, which includes TV, print, radio, online, social media, along with in-store activation and sales promotion, is "significantly larger" than any previous Campbell campaign.Continue reading...
Posted by Abe Sauer on August 6, 2010 12:30 PM
U.S. politician Drew Rees supports lower taxes, limited government and the delicious combination of peanut butter and milk chocolate.
Music fans sings "Don't Bring Me Down" to Yoko Ono's assertion that the Beatles on iTunes won't happen while she has a say.
Would today's more lawyered up Campbell Soup be so flattered by Andy Warhol's homages?Continue reading...
brand and bottle
Posted by Abe Sauer on July 26, 2010 01:00 PM
Dom Pérignon is releasing a limited edition Andy Warhol tribute bottle. Rendered in the unmistakable Warhol style, the bottles retail for the same price as a regular bottle of Dom, about $150. On the surface this pairing seems sensible. Dom is the champagne of those with means, and collecting Warhols is another pastime of the rich. But look a little deeper and one wonders if Warhol wouldn't have been perplexed, if not disgusted, at the collaboration.Continue reading...
truth in packaging
Posted by Abe Sauer on March 10, 2010 11:28 AM
Once upon a time there was just Red Bull. Today, however, the brand finds itself fighting to stay alive in one of the most viscously competitive consumer markets around. Ironically, it's a market the brand practically created.
To stay ahead, the brand employs all manner of brand-building measures, some conventional, some not. The brand runs standard 30-second TV commercials about the drink "giving you wings." It also underwrites F1 racecars and sponsors star athletes like Olympic gold medalists Lindsey Vonn and Shaun "Flying Tomato" White. The brand's less conventional sports sponsorships include airplane races and "soapbox derbies." But one Red Bull promotion is wildly unique. Continue reading...