Animal Shelters Adopt New Branding Strategy

Shelter cats and dogs have a branding problem. Can loathing for financial arch-villain Bernard Madoff help fix it?

While animal welfare organizations and pet products manufacturers promote shelter adoption, sad images of animals in cages depict shelters as holding areas for undesirable pets. Not exactly the best branding strategy.

To dispel this depressing public image, a new campaign called The Shelter Pet Project aims to rebrand shelters by giving shelter animals a voice—a human voice.Continue reading...