Up In The Air: What's It Worth To American Airlines?

A groundbreaking product placement was born when Pan Am teamed up with Hilton in the epic sci-fi opera 2001. Now, Pan Am is dead, but Hilton is alive and well, and this time the brand is co-starring in George Clooney's film, Up in the Air, with another high-flying brand, American Airlines -- just in time for the holidays.

But don't fret, product placement conspiracy theorists; American Airlines isn't spending a fortune to brainwash you into flying on its planes. Dawn Turner, manager of promotions at America Airlines, told the New York Times:

"We did not spend any money. We don’t have any money to spend — you read the headlines, right?”Continue reading...