Old and new come together as FMCG giant Beiersdorf’s Nivea celebrates its 100th anniversary with a new campaign, "100 Years Skincare for Life" featuring an integrated campaign that appeals to new fans via Rihanna, the brand's global ambassador.

Even her latest hit single, California King Bed, reinforces the Nivea brand with lyrics (“Chest to chest. Nose to nose. Palm to palm. We were always just that close”) that capture the emotions of intimacy and connection for the skin and body-care brand, whose name derives from the Latin word niveus/nivea/niveum, meaning "snow-white."

The centennial campaign include consumer promotions such as the Nivea-sponsored private Rihanna concert last monthin Milan as prizes plus ten million online codes on products for Rihanna downloads on the Nivea website. 

Nivea is also sponsoring Rihanna's 'Loud' tour of the US and Europe in a concerted effort to make an old brand relevant to younger consumers.Continue reading...

In other Coca-Cola 125th anniversary news, Selfridges in the UK is selling an exclusive set, created by Coca–Cola, of the brand's first bottle designs. The four bottles are available as a limited-edition set in a commemorative wooden crate for £39.99 (about US$65). 

The quartet's names, from left, as noted by Creative Boom: The Hutchinson (Coke's very first design, from 1899), The Straight Sided, The Prototype and the now-famous Coca-Cola Contour classic heritage bottle. Single boxed reproduction Hutchinson bottles are available exclusively at select Selfridges stores in England, and online for £1.99 each.

Trending on YouTube today: Coca-Cola street teams in Colombia, passed out freebies (and snacks) to drivers and passengers trapped in rush hour traffic in Bogota — and set up an impromptu "autocine" to keep them entertained. Certainly one of the more novel 125th anniversary Coke local marketing efforts we've seen. Watch the English-language version below.Continue reading...

What becomes a legend most on its 125th birthday? If you're Coca-Cola, you share the wealth.Continue reading...

Coca-Cola doesn’t look a day older than 25 as it counts down to its 125th birthday Sunday to kick off a year-long celebration.

The American icon soft drink brand that seems to have won the battle with old age has prevailed. It shows just how young and hip it is with a free concert for Coke associates and families on Saturday.  

The lineup of musicians and artists includes World Cup flag-waver K’NAAN, Natasha Bedingfield, and Ne-Yo. And, oh, America’s favorite emcee, Ryan Seacrest, will host. Get all the details on catching the concert's live-stream at cocacola.com/125.

Tomorrow we’ll take a look at how Coke has shed its stodgy image over the years and is poised to use its youth and vibrancy to help double revenue by 2020. 

Coca-Cola UK is running the above commercial, featuring its classic anthem, as part of its 125th anniversary celebrations leading up to the actual day on May 8th.

A special section of its UK website is tracking the 125th related marketing and promotions, including commemorative packaging, in-store signage and outdoor ads, digital marketing (such as a retro poster maker) on the Coke Zone and social marketing on Facebook and Twitter.

No talking gecko or cranky caveman — just a corporate video outlining Geico's 75 years in the business.

After four months of testing with customers, L.L.Bean introduces everyday free shipping (no minimum order) to the US and Canada beginning March 25th.

The retail brand stated in a press release that its founder "introduced the concept of free shipping in 1912 by adding 'post paid' in catalog copy. Now, as L.L.Bean nears its 100th anniversary, the tradition of free shipping returns.Continue reading...