If you want to see Coca-Cola on TV, all you have to do is turn on any episode of American Idol and you’ll see the iconic logo jumping up at you from every corner of the screen. But now the beverage brand is teaming up with a different television program for a whole different reason. 

This time, it’s not to get the Coke name out to the public but to get the public to bring the Coke name in. 

The hope is that by joining forces with the American version of Antiques Roadshow on PBS, Coke will be able to find three iconic paintings for advertising by Norman Rockwell that feature the product and are worth a cool $1.5 million, according to the Boston Globe.

The WGBH Boston-produced series has a “most wanted” feature, which focuses on things that are being sought, either by police or anyone else. “Roadshow” is publicizing the brand's hunt for the three Rockwell illustrations that were made in the 1930s for Coke calendars and billboards. A company spokesman, Ted Ryan, and Coke’s archivist, Phil Mooney, have been searching for the pieces for years.Continue reading...

The programming offered by American's Public Broadcasting System (PBS) has always been evaluated, but never measured in the capitalistic sense of the word. Famous broadcast ratings brand Nielsen has penned an agreement to provide PBS with data about its audience, including numbers and demographics beyond intellectual snob, intellectual hippie, and your grandma. But seriously, this is a big step for PBS and rightfully should have its brand-loyal fans worried. Continue reading...