2014 Brandcameo Product Placement Awards

sip on this

Coca-Cola Increases Investment in Stevia with Launch of Coke Life in Argentina

Posted by Dale Buss on July 1, 2013 06:53 PM

Coca-Cola is going further out on the stevia limb just weeks after the CEO of its arch-rival said that the extract of a South American bush "unfortunately does not work well with colas."

What does Coke know that PepsiCo CEO Indra Nooyi doesn't? She cast doubts on the long-term effectiveness of stevia as a sugar substitute in colas with her remark to analysts, even though Pepsi's use of stevia in the Australian version of its mid-calorie Next brand comprised the biggest commitment to stevia so far by either giant.

Coke's debut of stevia in a cola has been carefully planned and seems to have a few things going for it. First, it's via a new drink called Coca-Cola Life that will debut initially only in Argentina, an obesity-conscious, westernized market that also is familiar with stevia because of its long-time use in some form or another on the continent. The company said it will explore rollout of Life in other markets as well. Life will have about half the calories of regular Coke.Continue reading...

rising brands

Bitcoin Sees Broad Global Adoption of its Controversial Virtual Currency

Posted by Sheila Shayon on March 21, 2013 12:36 PM

Bitcoin, the virtual currency anonymously exchanged through an online peer-to-peer network, has hit the mainstream radar as ironically, a technical glitch caused a “flash crash” this week, sending Bitcoin on a 23 percent tumble and into financial headlines.

Created by Satoshi Nakamoto, “Bitcoin is not controlled by any government or central bank,” explains Business Insider. “And two, it’s private. In the world of conventional finance, governments can see every time you use your credit card, withdraw cash at an ATM, or make a wire transfer. Yet with Bitcoin, they don’t have this ability. And this is a key reason why Bitcoin has become so popular, especially in places like Argentina where people are getting squashed by their government.”Continue reading...

ad watch

Coca-Cola Tests 3D TV Advertising

Posted by Shirley Brady on June 2, 2011 12:30 PM

Coca-Cola released its first 3D spot in Buenos Aires — watch above.

sip on this

Coca-Cola Open Happiness Campaign Keeps on Rolling

Posted by Shirley Brady on April 26, 2011 12:30 PM

Coca-Cola's Open Happiness campaign that launched with a musical splash during American Idol in 2009 has taken its message on the road with a CLIO award-winning Happiness Machine with a sense of humor; a Happiness Truck, dispensing soft drinks and fun items in Brazil and beyond; and a Happiness Store, offering convenience and smiles (also in Brazil).

Another variation: the Friendship Machine, an elongated version of its Happiness Machine — 11 feet tall, so that people have to help each other get the coin in the slot, with the payoff of getting two drinks for the price of one.Continue reading...

The Grapes Of Wrath: Chilean Wine Brands Taking A Beating

Posted by Russ Josephs on February 16, 2010 05:58 PM

Similar to how dollar and discount stores are thriving in the ongoing recessionary climate, people are drinking just as much as ever – if not more – only, they’re selecting cheaper varieties.

And these varieties are not limited to domestic sources. Foreigners are actually drinking more Chilean wine than ever, with shipments up nearly 18 percent in 2009, as opposed to California wineries, whose 2009 shipments dropped by 4 million cases, according to consulting firm Gomberg, Fredrikson & Associates.

The problem is that people are choosing cheaper vintages, preventing Chile's wine brands from being able to "break out of the $10- to $20-per-bottle price point," said Bill Crowley, professor emeritus at Sonoma State University.Continue reading...

local branding

"Refresca Tu Mundo" Or "Refresh Your World" With Pepsi/Pecsi

Posted by Sheila Shayon on February 5, 2010 03:30 PM

A cultural milestone was reached last year in Argentina when Pepsi changed the word “Pepsi” to “Pecsi” in their ad campaign. “Pecsi” is an easier pronunciation given Argentine Spanish phonetics. The motive: closer affinity with local consumers.

The ad campaign also expressed that Pepsi was on the side of Argentineans affected by the tough economy. A Pepsi, or “Pecsi,” costs one peso less than a Coke, making it the obvious choice for budget-conscious consumers. The campaign has resulted in – even in the upscale neighborhoods of Buenos Aires, such as Recoleta and Palermo – soda drinkers asking for a “Pecsi” rather than a Pepsi.Continue reading...

brand news

Headline Roundup: Fashion Week Visionaries Edition

Posted by Jim Thompson on September 10, 2009 10:36 AM

Steve Jobs attends Apple conference and addresses issues facing his health and the brand [NYT]; Apple reveals upgrades, but no new technology [LA Times].

GM sells majority of its interest in Opel and Vauxhall to Canada's Magna International. [London Times]

Warner Bros. restructures DC Comics to take on competition. [LA Times]

Fashion designer Derek Lam takes his style and vision to New York Fashion Week. [WSJ]

Alcohol brands in Britain consider abuse vs. consumption. [London Times]

(More headlines: Jameson, NFL touchdowns, House of Frasier.) Continue reading...

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