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fashion therapy

Fashion Watch: Burberry's A/W Campaign, Levi's New Brand President

Posted by Shirley Brady on May 29, 2012 02:35 PM

Burberry released the campaign for its Autumn/Winter 2012 collection, starring British actress Gabriella Wilde and musician Roo Panes. The black and white campaign, shot by fashion legend Mario Testino, uses London as the backdrop. "We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way," explained Burberry chief creative officer Christopher Bailey.

In other fashion/luxury news today:Continue reading...

long arm of the law

Russell Simmons Sues Over Brand Licensing

Posted by Barry Silverstein on September 10, 2010 11:45 AM

Russell Simmons, who pioneered hip hop with the formation of the record label Def Jam and clothing brands American Classics, Argyleculture, and Phat Farm, has filed suit against The Millwork Trading Co. LTD (Li & Fung, USA), a division of a Hong Kong apparel-sourcing firm.

Simmons claims that Li & Fung USA first approached him about licensing the American Classics brand in 2007, which he describes above as a mass-market brand inspired by Walmart.

Proceeding on good faith, Simmons says he told the company that "Simmons Design Group's main focus was Argyleculture, and that the two brands needed to work synergistically and belonged together." Li & Fung's brand interests, however, apparently favored class over mass.Continue reading...

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