Posted by Shirley Brady on April 1, 2013 08:59 AM
Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.
Discovery Communications expands global channel reach and launches scripted programming.
Novartis loses cancer drug patent battle in India.
Amazon buys Goodreads community-driven user reviews website.
AMC reveals new tagline and logo.
Armani hires Cate Blanchett for $10M campaign.
AT&T scores with March Madness Twitter campaign.Continue reading...
Posted by Sheila Shayon on January 30, 2013 04:28 PM
Any doubt that the BlackBerry 10 is central to the survival of Research In Motion was likely erased on Wednesday as the company not only unveiled its new operating system and phones, but changed its corporate name to "BlackBerry," too. "We have a fantastic brand, BlackBerry, and we are known as such all over the world, except in North America," CMO Frank Boulben commented in a video interview at the launch. "We wanted to take full advantage of that global, iconic brand."
"We have redefined ourselves inside and out," said CEO Thorsten Heins, speaking from New York to launch events held across the globe, including one held at the world's tallest building, Dubai's Burj Khalifa, in its $650-a-night Armani Hotel. "RIM becomes BlackBerry. It is one brand, it is one promise." He declined to specify the company's marketing spend for the corporate rebrand and a global launch of BlackBerry 10 that includes Sunday's Super Bowl ad buy, but characterized it as in the "hundreds of million dollars."
That was partially evident at the New York launch with the introduction of Grammy Award winning singer Alicia Keys as the company's "global creative director." It's a trend that follows Lady Gaga's arrangement with Polaroid, will.i.am with Intel, Victoria Beckham with Range Rover, and Keys' husband Swizz Beatz with Reebok — and no doubt annoys creative directors.Continue reading...
Posted by Shirley Brady on November 26, 2012 10:51 AM
Now you don't have to worry about mannequins watching you — they may also be following you onto the sidewalk. As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theater and conducted "mannequin" walk-outs to demand Zara to eliminate the use of all hazardous chemicals throughout its supply chain.
From Bangkok to Buenos Aires, the activists also called on Zara store managers (who don't permit photos of their mannequins) to forward Greenpeace's Detox demands to their headquarters, after new research found traces of hazardous chemicals in ZARA clothing items, some of which can break down in the environment to become hormone-disrupting or even cancer-causing substances. As Greenpeace put it, "how will the world's largest fashion retailer — which responds so swiftly to changes in fashion trends — react to this global call for toxic-free fashion?"Continue reading...
Posted by Barry Silverstein on October 3, 2012 12:06 PM
A once-in-a-decade occurrence in China, the overlap of Chinese National Day and the Mid-Autumn Lunar Festival, is giving Chinese consumers a rare eight-day period with no work or family obligations. As a result, Chinese tourists are traveling in China and flocking to other areas, including Hong Kong (now in mourning following a ferry crash that killed 38 holiday revelers) and Europe.
While less than three percent of the Chinese have a passport, that number is rising 20 percent each year, according to Reuters. That means the current travel period is likely to be dwarfed by long-term prospects for Chinese tourism. It's true that China's economy has slowed along with the domestic appetite for luxury, but a segment of the population is decidedly well-heeled, and they still love to travel and shop.
It's certainly not stopping brands from pushing ahead in China — Louis Vuitton recently opened a flagship in Shanghai, and Ralph Lauren just opened five stores in China in the past two weeks, as David Lauren, the brand's EVP of Advertising, Marketing & Corporate Communications, told the New York Times' Andrew Ross Sorkin in a discussion at the Interbrand/New York Stock Exchange 2012 Executive Marketing Summit on Tuesday.Continue reading...
Posted by Shirley Brady on September 7, 2012 08:55 AM
Apple seeks to create web radio Pandora rival as TV talks bog down with content companies.
Beyonce-backed House of Dereon fashion label sags.
Bobbi Brown Cosmetics reveals Katie Holmes campaign.
Cablevision refreshes Optimum brand.
Elizabeth Arden launches Nicki Minaj's perfume debut, Pink Friday.
Emporio Armani becomes first brand to partner with Spotify.
Fashion's Night Out brings out global fashionistas.
Ford expands offerings for Europe.
Grand Marnier launches experiential rooftop bubble bar in London.
IHOP partners with PepsiCo's Quaker Oats brand.Continue reading...
social media watch
Posted by Sheila Shayon on June 5, 2012 12:02 PM
The Armani is looking to engage fans with a Twitter-based dialogue. Using the hashtag #ArmaniTweetTalks, "a series of open discussions taking place entirely on Twitter," the discussion launched June 1st with the topic: "China: The New Fashion Superpower," to coincide with the label's "One Night Only in Beijing" show.
Guests on the tweet team who mingled with the public included Angelica Cheung, editorial director of Vogue China, Susie Bubble of the Style Bubble blog, Federico Marchetti, founder and CEO of YOOX Group, Hung Huang, TV commentator and blogger, and fashion critic Godfrey Deeny.
Armani Tweet Talks add to The Armani Group's robust social media portfolio that already includes 68,000 Twitter followers, 3.1 million Facebook fans and 1064 Instagram followers in addition to its YouTube channel.Continue reading...
Posted by Shirley Brady on March 1, 2012 02:32 PM
The Netherlands-based Clean Clothes Campaign, the garment industry's largest alliance of labor unions and non-governmental organizations, has already convinced apparel retailers and designers including Armani, Versace, Gucci, H&M and Levi Strauss & Co to ban sandblasted jeans for endangering workers' lives.
As the CCC's website details, giving denim that "lived in" look by high-pressured sandblasting contaminates the air and can contribute to silicosis, a fatal lung disease. Now Target has announced it is joining the global ban on the technique; find out more in the budget retailer's blog post. Still under pressure by labor activists to join the ban: Dolce & Gabbana.
Below, watch a Levi Strauss video featuring chief supply chain officer David Love marking the company's first anniversary of no-sandblasting last September.Continue reading...
Posted by Sheila Shayon on February 15, 2012 11:06 AM
Waterborne illness is the second leading cause of preventable childhood deaths worldwide, killing an estimated 4,000 children every day. That's why the UNICEF Tap Project, now in its sixth year, is asking thousands of volunteers, restaurants, partners and individuals to protect young lives with safe, clean water.
A donation of $1 for a glass of tap water during World Water Week, March 19-25, at participating restaurants across the U.S. will give a child clean, safe water for 40 days, or 40 children safe water for one day.
“Many of us consume and use safe, clean water every day without thinking twice. Meanwhile, in communities across the globe, disease can spread with lethal swiftness for the millions of children and adults who lack access to a safe water source and adequate sanitation,” said President and CEO of the U.S. Fund for UNICEF Caryl Stern. “Today, for too many of the world’s children, clean water can mean the difference between life and death.”Continue reading...