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McDonald's Vets Bring LYFE to Fast-Food Business

Posted by Dale Buss on April 6, 2011 01:00 PM

Not many other restaurant startups have benefited from the kind of advance hype that is attending the launch of LYFE, a healthier-eating quick-serve restaurant that is slated to open soon in Palo Alto, Calif.

But then, not every fast-food startup promises to eschew fryers and white flour completely ... is led by former McDonald's executives ... and boasts a tie to the Midas touch of Oprah Winfrey.Continue reading...

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