brand take over
Posted by Sheila Shayon on April 4, 2013 04:32 PM
Google has sold the rights to the eponymous Frommer's travel guidebook series… to Arthur Frommer, the creator of the brand. Frommer initially sold his rights to Simon & Schuster in 1977, and several brand changes later, Google snapped it up in 2012 amidst speculation that the search giant might fold it into Zagat, which they bought in 2011, with aspirations of owning the SEO on geo-location-travel.
Travel website Skift broke the news that Google would stop publishing print editions of several Frommer's series just seven months after it acquired Frommer’s from John Wiley & Sons for a rumored price of $25 million, however the sale of the naming rights will now allow Arthur Frommer to continue to publish print guide books and content on Frommers.com.
A Google spokesperson told Skift, “We’re focused on providing high-quality local information to help people quickly discover and share great places, like a nearby restaurant or the perfect vacation destination. That’s why we’ve spent the last several months integrating the travel content we acquired from Wiley into Google+ Local and our other Google services. We can confirm that we have returned the Frommer’s brand to its founder and are licensing certain travel content to him.”Continue reading...
Posted by Sheila Shayon on August 15, 2012 03:03 PM
Brand USA, the government marketing arm pitching America as a travel destination, is getting into the branded entertainment business, with a new website now seeking television programming pitches. But is America lacking for TV shows about America?
“We know how incredible a destination can look on television and that, for many viewers, it’s what may inspire a booking for their next holiday,” commented Jay Gray, VP of Business Development, Brand USA. Continue reading...