2014 Brandcameo Product Placement Awards

fashion week

#Normcore: From Chanel to Asda, Fashion Hits the Supermarket

Posted by Abe Sauer on March 10, 2014 11:52 AM

"Réinventait avec humour l’environnement de la grande distribution en garnissant ses rayons de produits rebaptisés et habillés pour l’occasion."

That description from Chanel's official press release certainly sounds a lot sexier than "set in a supermarket." But that's exactly where Chanel's Paris Fashion Week show was, building on a a new "normcore" trend adopted by fellow fashion brands including Anya and Moschino (and UK supermarket retailer Asda, which staged its own knock-off of the show featuring its own fast-fashion private label, George). 

Inside a staged supermarket, models strutted down the catwalk (aisles?) with shopping carts and baskets as Chanel designer Karl Lagerfeld looked on. Adding to the downmarket vibe of the show was the tattered and oversized clothes and sneaker-wearing models. Chanel's supermarket may not have planned to compliment Anya Hindmarch's earlier February show, but it certainly did. The Anya runway show featured models strutting with handbags that featured everyday home brands like Frosted Flakes' Tony the Tiger and the Corn Flakes' rooster to Ariel detergent.Continue reading...


British Grocers Vow Transparency, Solutions for Growing Food Waste Problem

Posted by Sheila Shayon on January 29, 2014 05:52 PM

The UK's four biggest grocers, Tesco, Asda, Sainsbury's and Morrisons, as well as Marks & Spencer, Waitrose and the Co-op have pledged to release regular updates on the amount of food wasted in their stores starting in 2015.

The move follows Tesco’s admission that it generated 28,500 tons of food waste in the first six months of last year alone. 

The commitments from the UK grocer industry were announced at a British Retail Consortium event for a recent report that showed that 25 signatories, representing half of UK retail, exceeded all targets for reducing waste, energy and water usage through 2013. 

British Retail Consortium Director General Helen Dickinson said, “Retailers in the UK have made significant progress in reducing their impact on the environment,” Click Green reports. “Retailers will continue to keep this momentum going: they recognise that it makes business sense and delivers real environmental benefits as well as value for their customers.”Continue reading...

retail watch

Much Like US, Canadian, UK Retailers Don't Need Thanksgiving to Push Black Friday Deals

Posted by Sheila Shayon on November 27, 2013 03:52 PM

America has successfully exported its Black Friday retail frenzy the UK and Canada, despite the fact that neither celebrates Thanksgiving. Apple, Amazon, and Asda (owned by Walmart) are offering their US Black Friday deals to UK consumers at 20 percent off this weekend, while native retailers like Debenhams, John Lewis and Selfridges are getting in on the Black Friday action with what they call "Christmas comes early" sales.

"This shows how online is driving the retail agenda. Apple and Amazon offer deals in the US and they don't want their UK customers to feel cheated," Donald Shields, multichannel strategy director at SapientNitro, explained to Ad Age. "This has obviously come from online—there's no Thanksgiving and no Friday off to go out shopping—but it's picking up momentum in stores as well, and translating into a physical retail event."

With online spending in the UK expected to jump 20 percent to $8 billion between now and Christmas, according to Deloitte, retailers are happy to adopt another US concept: Cyber Monday. 

But Kevin Gill, managing creative director of Start JG, thinks the shopping events lose a little luster outside the US, where they just seem like another sale. "It seems a little bit cynical to plug into a US event when we don't have the event that precedes it—are they going to import Thanksgiving next?" he told Ad Age. "It's a more natural extension for U.S. retailers like Amazon and Apple, but Debenhams feels a bit of a stretch. If retailers embraced it and did something special it might work, but just offering 20 percent off is a bit shallow."Continue reading...

brand news

In the News: BlackBerry Z10, Pepsi, PPR and more

Posted by Shirley Brady on March 22, 2013 09:02 AM

In the News

BlackBerry launches new Z10 smartphone in US today, as CEO says Apple's iPhone is outdated.

Pepsi introduces first new package design since 1997.

PPR, French owner of Gucci and Saint Laurent, announces rebrand to "caringKering with new owl logo.

Nike surges on China rebound, North American results in latest quarterly earnings report.

Asda pulls private-label corned beef from UK shelves over horsemeat discovery as new report finds consumer concern fading. 

Chrysler looks to Nike and Starbucks for inspiration.

Coca-Cola tops British grocery brands ranking as Walkers rises to #2.

Facebook tests yet another timeline design.Continue reading...

response mechanism

Tesco CEO Seeks Transparency Through Blogging, Not Twitter

Posted by Sheila Shayon on September 19, 2012 03:20 PM

Tesco CEO Philip Clarke told the World Retail Congress in London today that the "tectonic plates are shifting" in retail and residual from financial woes in the euro zone is requiring companies to adopt new technologies or lose their competitive edge.

"We are in the first downturn of the digital age," Clarke stated, adding "consumption is weakening" in China, Thailand and South Korea, regions previously earmarked for growth but reeling from economic turmoil in Europe. "[These economies] are vulnerable to the crisis in the euro zone, as well as inflation caused by high commodity prices.

"Digital technology gives us the opportunity for a warmer, more meaningful conversation with our customers, local communities, our colleagues and the suppliers we work with.” That's why Clarke, who started as Tesco CEO in March 2011, has just launched a corporate blog, Talking Shop, in an effort to build trust and, as he puts it, "explain what we are thinking and how we see the world."

He's not much of a tweeter, though he likes writing bylined op-ed pieces (such as this week's FT column). So why blog?Continue reading...

mobile commerce

Barclays Expands Mobile Payments to Credit Cards

Posted by Sheila Shayon on April 19, 2012 01:27 PM

Barclays continues to innovate by taking a leading role in mobile payments in Europe. Having just launched the Pingit mobile payments app, it's now bringing contactless payments to Barclaycard, the UK's first credit card. Now, its 12 million Visa Barclaycard credit card customers can look forward to PayTag, a free sticker that enables mobile contactless transactions at more than 100,000 terminals. 

The easy-to-use PayTag sticker aims to spur the usage use of smartphones for small purchases, increasing the reach of the Quick Tap NFC (Near Field Communication) service the bank operates in partnership with mobile network operator Orange.Continue reading...

brand news

Brands to Watch: Charlie Sheen, Saks, HLN & more

Posted by Shirley Brady on July 6, 2011 06:00 PM

Brands to Watch

Anheuser-Busch InBev moves to trademark US city area codes, while Apple trademarks "280."

Charlie Sheen hopes to return to TV in Anger Management.

Claudia Schiffer launches a fashion collection.

CNN cancels Eliot Spitzer's talk show.

Ford is the first brand on Google+, with two accounts.

Louis Vuitton and Burberry awarded biggest counterfeit settlement in Canadian history.

PyeongChang, South Korea, selected by IOC to host the XXIII Winter Olympics in 2018.

Nancy Grace's Casey Anthony obsession boosts ratings for HLN.

P&G, Asda and Tesco consider joining brand advertisers that are boycotting News of the World.Continue reading...

brand targets

Tesco Ignites Violence in the UK

Posted by Sheila Shayon on April 29, 2011 04:00 PM

The recent opening of a Tesco store in the British city of Bristol became a scene of violence and mayhem as protesters threw bricks and bottles and set fires. Why? Quite simply, because Tesco supermarkets are replacing local shops.

"Do people love Tesco? That's open to question. But the level of mayhem and destruction doesn't necessarily create empathy," commented Graham Hales, CEO of the British unit of Interbrand, to Bloomberg Businessweek's Carol Matlack. 

Tesco is a UK staple, much like Walmart in the US, and as the world’s third largest retailer (behind Walmart and France's Carrefour), it accounts for a whopping two-thirds of the UK’s $92.4 billion in annual sales.

Just as Walmart has to fight off local protests with some of its higher-profile openings (witness its continuing battle in New York), few outside the UK may realize that Tesco has its critics in British Isles — and aisles.Continue reading...

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