Asda Takes On Rival Tesco With Help From Wal-Mart

In Britain, a price war has erupted among grocers rushing to capitalize on the demise of Woolworth’s. Formidable supermarket chain Asda seeks to knock non-food rival Tesco from the number one spot.

As part of an expansion of its non-food stock, Asda announced it will increase the volume of goods sourced through its US owner, Wal-Mart. The partnership with Wal-Mart will allow Asda to offer cut-rate prices on non-food items -- from candles to bedding -- challenging main competitor Tesco for market share. Asda already sources 40% of its goods from Wal-Mart.Continue reading...