2014 Brandcameo Product Placement Awards

brand news

In the News: Apple, Chrysler, Victoria's Secret and more

Posted by Dale Buss on September 4, 2012 08:56 AM

In the News

Airbus sees demand in Asia driving future airliner market.

Apple sees rivals rush to make news before introduction of new iPhone.

Asia Pulp & Paper tries to improve green image against skepticism.

Baidu launches mobile web browser.

Bloomingdale's woos woos men with BMW cross-promotion.

Burt's Bees relies on consumer insights from "Burt's Buzz" community panel.

Chrysler posts 14-percent gain in August sales, leading parade of today's industry sales reports.Continue reading...

brands under fire

Asia Pulp & Paper Swipes Back at Greenpeace Rainforest Protests

Posted by Sheila Shayon on May 30, 2012 10:02 AM

Greenpeace and Asia Pulp & Paper have been battling for years over the issue of brands using APP for packaging, as the eco-activists believe the company is one of many brands contributing to the deforestation of “critical habitats and last remaining biodiversity hotspots” by using what it sees as unsustainable packaging materials sourced by APP. 

Greenpeace's latest campaign against APP, via its global KFC protests, prompted the paper supplier to send us a rebuttal from Ian Lifshitz, Sustainability Manager for APP in the Americas.

“APP has been taking into account the critical issues raised by our international stakeholders, and we’ve announced important milestones in our business policies. Namely, on May 15, we announced the suspension of natural forest clearance in Indonesia, and that we will begin holding ourselves and our suppliers to the internationally-recognized high standards of HCVF (high conservation value forest)."Continue reading...

doing good

World Water Day Highlights Japan's Ongoing Challenge

Posted by Barry Silverstein on March 22, 2011 02:00 PM

Today is World Water Day — an international observance that grew out of the 1992 United Nations Conference on Environment and Development. Each year, the theme changes; this year, it's "Water for Cities: Responding to the Urban Challenge."

The fact that this year's World Water Day comes on the heels of the devastating Japanese earthquake, tsunami and radiation threat just calls all the more attention to the importance of water as a precious natural resource.

Even as Japan struggles to distribute clean water, food, and other vitally needed items, it is remarkable to think that Haiti continues to have its own post-earthquake issues with clean water, as indicated in Dow's World Water Day campaign.

The reality is clean water is becoming more of an issue for the world's people, and big brand marketers like Dow and Procter & Gamble (P&G) are stepping up to call attention to the issue and to help.Continue reading...

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