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brand news

BP Aids Florida; Fresh BPA Concerns

Posted by Shirley Brady on May 18, 2010 06:51 PM

BP is giving Florida $25 million to salvage tourism ahead of Memorial Day and released new footage (above) of clean up efforts in the Gulf. US Interior Secretary Ken Salazar, facing Congress today over the spill, said weaknesses at his agency contributed to the disaster.

Grocery manufacturers and packaged goods firms are taking a wait-and-see approach to FDA's new concern over BPA in cans.

Microsoft's new social smartphone, the Kin, targets hipsters with secret concerts while Intel's CMO pursues millennials with Vice partnership.

Facebook will simplify privacy options (as third party apps aim to appease rattled users) and launches new mobile site with no data fees.

Yahoo is buying news aggregator Associated Content for (reportedly) "slightly more" than $100 million.

Google will unveil WebM, a video platform, and an OnStar app with Chevy at its I/O developers conference in SF.Continue reading...

follow the money

The Following Positive Review Is Brought To You By The Brand Being Reviewed

Posted by Anthony Zumpano on October 16, 2009 05:36 PM

No one would confuse an amateur review of a Nikon D5000 on a site like Associated Content or Epinions with a more thorough overview of digital cameras from Consumer Reports magazine. But starting December 1, the Federal Trade Commission will care whether the writers received their review products for free – or whether they were paid to write a positive review.

This branding issue cuts both ways: The photographer who reviewed the D5000 wants to be respected as an authority on photography products. So if it's later learned he received a product he praised, his personal brand integrity takes a hit. Likewise, there’s a limit to the kinds of promotion that most consumers will accept from a brand, and blatant payola usually crosses the line.Continue reading...

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