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In the News: AB InBev, Twitter, Cablevision and more

Posted by Dale Buss on February 27, 2013 09:09 AM

In the News

AB InBev fiercely denies allegations that it waters down Budweiser, as its earnings are boosted by U.S.

Twitter sees potential valuation soar as it mulls IPO.

Cablevision sues Viacom for making it run second-tier channels.

AMC is propelled by "The Walking Dead."

Apple is expected to address cash horde at annual meeting as it tries to crack India market with iPhone.

Asus plans aggressive push in U.S. PC market.

Boeing encounters lack of battery expertise as probe of Dreamliner drags on.

Facebook opens up its ad exchange to sell everything but Google.

GM CEO Dan Akerson requests no pay raise for second year in a row.

Huawei kicks off branding campaign at Mobile World Congress.

In-N-Out Burger is kept on track by heiress.

Kraft debuts theme of Velveeta as "liquid gold."

Macy's plans to intensify digital efforts and issues upbeat outlook.

Milwaukee Brewers renew deal with long-time sponsor Miller Lite. Continue reading...

brand news

In the News: iPhone, H&M, Lance Armstrong and more

Posted by Dale Buss on January 9, 2013 09:03 AM

In the News

Apple reportedly working on a lower-end iPhone.

H&M reveals launch plans for & Other Stories store brand.

Lance Armstrong to discuss doping in exclusive live-streamed Oprah Winfrey interview as new allegations arise.

Amazon CEO Jeff Bezos doesn't care about profit margins.

American Airlines upgrades international travel.

Asus looks to share in Google Nexus glory.

Audi A7 self-driving autopilot car goes for a spin at CES.

Beauty brands including Philosophy try oxygenating products.

Best Buy's former CMO lands at LivingSocial.

Boeing sees formal probe of Dreamliner.Continue reading...

brand news

In the News: iPad Mini, Getty, Barclays and more

Posted by Dale Buss on July 4, 2012 08:55 AM

In the News

Apple plans smaller iPad to compete with Google Nexus, as Nokia gets touchy too.

Getty Images bidding nears $4 billion.

Barclays ex-CEO Diamond faces UK MP grilling as Bank of England faces tough decision.

Asian tourists flock to Europe for luxury bargains.

Asus aims to help athletes "find their zen."

Branded content shown to have limited impact in US.

China bans shark fin consumption in luxury crackdown, as mainland slowdown affects Hong Kong luxury spending.Continue reading...

tech innovation

Google Reveals First Tablet, Streaming Media Player & $1,500 Project Glasses

Posted by Sheila Shayon on June 27, 2012 06:20 PM

The Google I/O three-day annual developer event in San Francisco today kicked off with a slew of product news.

Google is expanding its Nexus sub-brand of smart products from an Android phone (with Samsung, unveiled in October) to a streaming media player and the product that garnered the most buzz today: its first tablet, Nexus 7, a 7-inch device co-developed with Asus.

Nexus 7 is a bigger challenge to Amazon's 7-inch Kindle Fire than it is to Apple's iPad. The tablet costs $199 (8GB) or $249 (16GB) and is available to purchase now, with shipping starting in July.Continue reading...

let the games begin

Transforming Into a Lawsuit: Hasbro Ready to Battle for Its Toys

Posted by Mark J. Miller on January 6, 2012 10:01 AM

Since 1984, Hasbro’s Transformers toys have transitioned from robots into cars or weapons or those sorts of things. Then they became comic books and movies and now they have become a lawsuit.

The Hollywood Reporter notes that Hasbro and a computer manufacturer that has created a “high-end tablet/laptop hybrid computer dubbed the ‘Transformer Prime,’” Asus Computer International, are ready to do legal battle.

Hasbro filed suit claiming that its trademark had been infringed upon, THR adds, pointing out that one of its characters is named Optimus Prime as well as the existence of its licensed Transformers Prime TV series.Continue reading...

brand inspiration

Intel and ASUS “In Search of Incredible” Stories with Jason Mraz

Posted by Sheila Shayon on October 19, 2011 12:30 PM

“When was the last time you heard something incredible?” is the question underlying submissions to ASUS and Intel’s “In Search of Incredible” campaign.

Grammy-winning musician Jason Mraz has partnered with ASUS and Intel for the global initiative celebrating the launch of the ASUS N Series notebook.

According to its website, photographer Don McCullin, video director Andy Morahan, and film director Asif Kapadia are creating a series of webisodes as Mraz travels the world in search of incredible stories, featured on InSearchOfIncredible.com as well the campaign's YouTube channel.

Entrants have until Oct. 26 to submit their incredible story, and the best submission from each of 16 countries will win an ASUS N Series laptop. The grand prize winner, meanwhile, will see their story become a short film shot by a professional film crew and exhibited at the 2012 Sundance Film Festival.Continue reading...

brand news

In the News: HP Defends Meg, Chanel Sues, Boeing Celebrates and more

Posted by Dale Buss on September 23, 2011 09:02 AM

In the News

Major economies try to reassure investors with joint statement, but markets continue to swoon.

HP defends hasty hiring of Meg Whitman as CEO, as Whitman hits the ground running.

Chanel files sweeping Internet trademark suit in Nevada.

Boeing plans a celebration for long-delayed delivery of Dreamliner.

Alibaba gets major investment from abroad.

Apple opens fifth (and largest) China store, in Shanghai.

Borders name and IP sale to Barnes & Noble blocked by judge.Continue reading...

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