Posted by Sheila Shayon on November 27, 2012 12:02 PM
Barack Obama isn't the only presidential incumbent to leverage mobile, social and digital technology in his re-election campaign. Kenyan Prime Minister Raila Odinga is using augmented reality technology in his presidential re-election campaign's mobile app.
The 'Raila for President' app, built by London based agency Blue Storm Solutions, includes information on the Kenyan election process, current news and videos, and advanced image recognition technology from Aurasma. The deal takes the UK-based brand into its 100th foreign territory with the Aurasma-enabled app to bring election posters and literature to life real-time, and encourage click-through to donate to the campaign.
With penetration of smartphones at 7% and growing fast in Kenya, Odinga’s campaign is looking to the African nation's mobile-savvy influencers to help in his re-election bid, which has been challenged by charges of police harassment of the country's ethnic minority population.Continue reading...
Posted by Shirley Brady on August 31, 2011 12:37 PM
Alfred Dunhill, the iconic British purveyor of luxury menswear and accessories that sells its goods under dunhill brand, says it's "spearheading the creativity of augmented reality in the work of luxury and retail."
Using Aurasma's AR lite app (downloaded by more than one million iPhone and iPad users to date), dunhill hopes to drive sales of its Autumn/Winter 2011 Voice and brand awareness. The mobile partnership's goal is to bring dunhill's new collection to life using augmented reality, so that "every appearance of the Voice campaign can now be transformed into moving images and a transactional platform."
With one tap, users can shop the latest collection from the dunhill online store or find out more about the cast of the Voice campaign. The video above shows how the app works with a print ad, but it also works with dunhill's billboards and other digital marketing touchpoints.Continue reading...