Google Takes On Auto Retail—And Dealers?

Posted by Dale Buss on March 4, 2013 07:23 PM

Google may be serious about launching its own retail stores or just feinting in that direction, but one thing is clear: the digital giant isn't through trying to find new areas of the online universe to dominate.

Target No. 1 may well be automotive retailing. There's been lots of attention lately to Google's other significant venture having to do with automobiles—"self-driving" cars—but Google seems far more likely to make big strides in the car-selling process online more quickly than it does in programming your car to drive you to work.

Google is poised to expand its fledlging online car-shopping service to dealers throughout California and also to enter more states, Automotive News reported. Dealers in the San Francisco Bay area have tested the service since last summer; consumers can browse dealers' inventory and check vehicle prices without leaving Google search pages, the magazine reported.

Continue reading...

brand news

In the News: Kindle, Panasonic, Virgin & more

Posted by Dale Buss on December 12, 2011 09:01 AM

In the News

Amazon considers remedy for Kindle faults.

Anheuser-Busch InBev plans reality show for Budweiser brand.

Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.

AT&T reportedly gets a break in its T-Mobile acquisition plan.

Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.

Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.

Disney Four Seasons hotel begins construction.

General Mills takes G-WIN digital innovation initiative global.

GM faces potentially long investigation of Volt fires.Continue reading...


TrueCar Gets Direct Marketing Boost

Posted by Barry Silverstein on April 5, 2011 05:00 PM

Maybe the next online market to take off will be car-buying websites. Already, such sites as and make it easy to determine used and new car prices and locate local deals.

TrueCar, an online provider of price information that reports what others actually paid for the identically equipped new car over the last 30 days, works with a nationwide network of some 5,000 Certified Dealers who provide competitive pricing for membership and service organizations.

Now TrueCar is taking part in a partnership with GR Match, an affiliate of direct marketing giant Guthy-Renker, who will make a significant equity investment in TrueCar.Continue reading...

brand trainwrecks

Saab Story: Auto Industry Overcapacity Finally Ravages A Storied Brand

Posted by Dale Buss on December 21, 2009 02:58 PM

Regardless of whether General Motors ends up selling its Saab brand to Dutch sports-car maker Spyker Cars NV – or to anyone else – its apparent demise provides a depressing exclamation mark on a year in which the doomsayers about global automotive overcapacity were finally proven right.

Even during the worldwide, mid-decade economic boom, automotive analysts periodically would point out – and honest industry executives would admit – that automakers were headed for a capacity donnybrook. Even as Asian brands kept building new plants in North America and Europe, and General Motors and the Europeans kept adding capacity in Asia, those doing the relatively simple math kept saying: There’s way too much room to build cars, and sooner or later someone is going to have to pay for it.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia