Posted by Dale Buss on September 15, 2011 11:51 AM
Ford has quickly and successfully built a major sub-brand out of its Sync infotainment systems featured in Ford and Lincoln vehicles. The trailblazing, industry-leading approach to mobile connectivity has picked up in just four years a cachet that GM's OnStar brand hasn't achieved in 20 years.
So, could Ford's surging EcoBoost powertrain sub-brand be next to get the star treatment from Ford? A company executive pondered the possibility for brandchannel.Continue reading...