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brand news

In the News: Nokia, Audi, Method and more

Posted by Dale Buss on September 5, 2012 09:07 AM

In the News

Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.

Audi to build plant in Mexico as automaker markets S series with NFL tie-in.

Method sold to European green-cleaning rival Ecover.

3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.

Amazon adds movies to streaming service in new challenge to Netflix.

American Airlines can reject pacts with pilots, judge says.

Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.

AT&T and Texas to test text-to-911 safety initiative.

Best Buy's new CEO hits the store floor in first week.

BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...

personal brands

Martha Stewart Hoists American Flag in Salute to Entrepreneurs

Posted by Sheila Shayon on August 6, 2012 01:11 PM

Martha Stewart is hitching her personal brand to the patriotic push behind Made in USA brands. This fall she's launching what she hopes will become the first annual American Made Awards, a celebration of American artists, artisans and entrepreneurs. Inaugural sponsors are Avery Dennison and The UPS Store

"Martha Stewart Living Omnimedia is the embodiment of my passion for food, design, crafts, gardening and so much more,” she commented in a press release.

“It is also the realization of an entrepreneurial dream. I am excited to recognize the work of other creative entrepreneurs and it is my hope that American Made will become an annual initiative for the brand that will continue to nurture honorees, support their passions and expand their businesses, setting an inspiring example for the MSLO audience and beyond."Continue reading...

brand news

In the News: Altria, BP, RIM & more

Posted by Dale Buss on January 3, 2012 09:11 AM

In the News

Altria launches tobacco rights website.

Apple sees its devices dominate mobile ordering as brand plans books announcement and sets Red Friday sales event for Asia.

Avery Dennison sells office and consumer products business to 3M.

Axe woos young males with interactive comic book.

Bentley plans luxury SUV.

BMW sees 2012 premium growth.

BP sues Halliburton over Gulf spill, includes anti-BP protesters in new ad.

Bridgestone kicks off Super Bowl campaign at NHL Winter Classic.

Brisk ties into Star Wars 3D theatrical launch with mobile campaign.

Cadbury adopts vertical shelf-ready packaging.Continue reading...

Avery Dennison Labels Itself Innovative

Posted by Barry Silverstein on September 16, 2010 11:00 AM

If you think a company that makes labels doesn't innovate, think again.

At this week's Labelexpo 2010 trade show, self-adhesive label company Avery Dennison unveiled several new innovations, including (as you can see above) its new Curve Appeal system and Fasson Curvy film labels, designed to embrace complex curved surfaces, so packaging designers can create labels for a whole new range of bottle shapes and sizes that can be used to differentiate brands on store shelves.

It also unveiled ThinStream, a product that combines an ultra-thin PET liner material with patented machine technology to enable production of the ultra-thin label materials, so liner waste can be reduced by about 50%. And the brand's latest next-generation adhesives were demonstrated, showing how it's meeting other brands' increasing demand for clear labeling in the beer and beverage category, especially on irregular and large size containers.Continue reading...

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