2014 Brandcameo Product Placement Awards

sports in the spotlight

London 2012 Paralympics Medal in Ratings For Channel 4

Posted by Sheila Shayon on August 31, 2012 10:06 AM

A peak audience of 11.2 million watched Channel 4's broadcast of the rousing opening ceremony for the London 2012 Paralympic Games, titled “Enlightenment.” An average 7.7 million tuned in to see the four-hour show on August 29th. (Not coincidentally, the Queen entered the stadium at 8:45pm, when viewing peaked.)

The British broadcaster reported that it was its largest audience in more than 10 years. "Last night's opening ceremony was a spectacular start to the London 2012 Paralympic Games," said Channel 4's Jay Hunt. "I'm delighted that so many viewers enjoyed it with us." 

The ceremony, inspired by Shakespeare’s The Tempest and following on from the "pandemonium" of the London 2012 Games Opening Ceremony, focused on the story of scientific discovery and education.

Sir Ian McKellen danced to a stirring version of "I Am What I Am," as the stadium was transformed into a representation of the Large Hadron Collider at CERN in Switzerland. Accompanied by narration from physicist Stephen Hawking, a new musical piece based on Newton’s Principia Mathematica underscored the theme of the Games: ability and achievement come in many forms.Continue reading...

sports in the spotlight

Channel 4 Ad Revenue Boosted By Biggest-Ever Paralympics

Posted by Sheila Shayon on August 22, 2012 11:30 AM

The five Olympic rings are being replaced by the three Paralympic agitos as the London 2012 Games prepare for new venues, world records and athletes, including 1,800 wheelchair users, 22 assistance dogs, and 293 buses converted for extra wide access.

This will be the biggest Paralympics in history, with 4,200 Paralympians from 165 nations competing in sports ranging from wheelchair racing, athletics, and blind football to wheelchair rugby.

"We are seeing the nation really embracing the Paralympics, buying tickets and putting us on the way to being the first sold-out Paralympics and showing a huge amount of interest in Paralympics GB," said Paralympics GB's chief executive Tim Hollingsworth. 

Paralympics TV broadcaster Channel 4 is offering packages of eight-ten spots, including both daytime and prime. “We think that the Paralympics will perform strongly from a viewing standpoint, so it is a smart buy,” said Adrian English, head of media investment at agency Carat. Continue reading...

London 2012

Non-sponsors Jumping Onto the Olympic Brandwagon

Posted by Mark J. Miller on August 20, 2012 03:33 PM

Just before and during the London Olympics, athletes were not allowed to tweet support for advertisers and marketers unless they were official sponsors of the Games. This led to a few of them being so irked that they tweeted with such hash tags as #wedemandchange and #rule40 so the general public could see that it wasn’t all rainbows and Happy Meals at the Olympic Village.

The ban has been lifted and one of the fastest to take advantage, of course, was the Fastest Man in the World, Usain Bolt. As Ad Age points out, the above Gatorade ad he appears in explicitly notes that the company wasn’t an official sponsor, with a narrator saying, "We weren't there on stadium billboards. We weren't there on double-decker buses. We weren't on buttons, souvenirs or commemorative snow globes. We weren't there officially sponsoring anything. We were there for real -- inside the bodies of some of the greatest athletes on earth." While the voice rolls on, a mysterious figure wearing a hood walks the streets of London before being revealed to be Bolt. Continue reading...

brand news

In the News: Angry Birds, Yahoo, Proview and more

Posted by Dale Buss on May 8, 2012 09:02 AM

In the News

Abbott Laboratories to pay $1.6 billion over labelilng of antiseizure drug.

Amazon takes on high-end clothing.

Angry Birds gets embeddable, and bumps Rovio to pre-IPO valuation of $9 billion.

Apple sees iPad trademark settlement rejected by China's Proview.

Aviva sees CEO resign over shareholdre-pay revolt.

The Avengers offends Indian viewers with slum depiction.

Barneys New York skirts bankruptcy.

Costco seeks to grow online sales.Continue reading...

campaigns

Ad Watch: AT&T, Chrysler, Coca-Cola, EA, NBA and more

Posted by Shirley Brady on January 18, 2011 05:30 PM

AT&T promotes its 4G network with a commercial that rewinds a football player's life back to the moment his dad first bought him tickets to a game, purchased (of course) with his AT&T phone.

Watch more new spots — from Audi, Coca-Cola, TurboTax, Intel and other brands — after the jump.Continue reading...

BP Watch: Cap Removed Post-Accident

Posted by Shirley Brady on June 23, 2010 01:45 PM

On Bob Dudley's first day running its cleanup operations, BP was forced to remove containment cap following an accident involving an underwater robot. MSNBC's live video feed shows the oil gushing unfettered while crews work to repair the damage.

New York State pension fund joins class action investor lawsuit, while UBS, Aviva and other investors see opportunity.

BP is allocating $500 million to academic research on the spill's impact.

Environmentalists are alarmed about sea turtles' fate, while concerns are also being raised about cleanup workers' health.Continue reading...

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