2014 Brandcameo Product Placement Awards

brand news

In the News: IBM, AB InBev, Dell and more

Posted by Dale Buss on April 19, 2013 09:19 AM

In the News

IBM may sell part of its server unit to Lenovomisses estimates for first time since 2005 and struggles to deal with mobile computing shift.

AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.

Dell sees Blackstone end its pursuit.

Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.

Al Jazeera pushes back U.S. launch date.

Amazon may be unveiling mobile payments solution according to patent filing. 

The Atlantic magazine plans to launch paid digital content.

Avis taps celebrities to target "professionals" in new ad campaign.

BBC America and Twitter announce content-sharing partnership.

Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...

media brands

Current in Hand, Can Al Jazeera Overcome "Terrorist Network" Misconception?

Posted by Sheila Shayon on January 3, 2013 02:55 PM

It’s the kind of headline you can’t make up, but the New York Times got the scoop on Current TV's sale: “Al Jazeera Seeks a U.S. Voice Where Gore Failed.”

Since 2006, Al Jazeera, the pan-Arab news giant, has been struggling to convince Americans its English-language 24/7 news channel is legitimate, not a mouthpiece for Middle Eastern propaganda (or worse), and their acquisition of Al Gore’s ill-fated, left-leaning and user-generated Current TV, just bought them 40 million homes. Never mind that it has picked up a raft of awards including a Columbia Journalism Award, a DuPont award, and a George Polk award.

Financed by the government of Qatar, Al Jazeera, once despised for broadcasting videotapes from Al Qaeda members and sympathizers, Current will be rebranded Al Jazeera America at a cost of about $500 million (including a $100 million payout for Gore, who owned a 20% stake in the media property). The burning question, with Americans focused on domestic issues and the economy, will U.S. viewers watch Al Jazeera's take on global news and current affairs?Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

media brands

BBC America Woos Downton Abbey-Starved Viewers with Cheeky Campaign

Posted by Barry Silverstein on February 24, 2012 11:34 AM

It's withdrawal time for millions of viewers of the wildly popular Downton Abbey, the British series that just concluded its second season on PBS. The period costumes, the two-track intrigue of the nobility and working class, the witty dialogue delivered in delicious British accents — all contribute to a success on American television not seen at this level since British classics such as Upstairs Downstairs and All Creatures Great and Small had their lengthy runs on PBS.

As fans anxiously await Season Three of Downton Abbey, however, another Anglophile-wooing TV channel is trying to take advantage of the the hiatus and the halo effect of the show: BBC America.Continue reading...

viral buzz

Viral Video Watch: Britney in Afghanistan, Doctor Who in America and more

Posted by Michael Waltzer on April 25, 2011 04:00 PM

Trending today on YouTube: What do you get when you combine Afghanistan, Marines, Britney Spears, and YouTube? Give up? A lip sync version of Britney Spears' song Hold It Against Me by the US marines.

Posted to YouTube (following a teaser) on April 18th, and now boasting more than 2 million views, this video shows that even marines in Afghanistan can have a little fun in their free time.

The video features Marines in different areas of their camp, from their posts to combat vehicles, lip syncing the entire tune in a video edited in the style of a music video.

Below: Earth Day meets Friday and more.Continue reading...

brand news

In the News: BMW, BBC, BP and more

Posted by Dale Buss on February 21, 2011 09:00 AM

Branding News

Academy Awards aims to capture TV/Twitter audience.

Adidas invites fans to name matchball at London 2012 Olympics.

Aldi takes a bite out of the Big Apple. 

Apple may bring out new Macbook Pro line this week.

BBC scraps BBC America newscast, looks to expand US distribution for BBC World  News channel.

BMW to unveil new model.Continue reading...

Meet the New Apple TV and iPods

Posted by Shirley Brady on September 1, 2010 04:45 PM

Apple's big product news today, as revealed in a streaming event that couldn't be viewed on a PC:

* iPod nano enhanced with a multi-touch interface (featured in the commercial above).

* Apple TV pricing has been slashed to $99, with greatly expanded content: "Apple TV users can choose from the largest online selection of HD movies to rent, including first run movies for just $4.99, and the largest online selection of HD TV show episodes to rent from ABC, ABC Family, Fox, Disney Channel and BBC America for just 99 cents." Streaming programming is also available from Netflix, YouTube, Flickr and Apple's MobileMe service, in addition to music, photos and videos. The Financial Times calls it Apple's most serious bid yet for the Internet-connected television market.

* iTunes 10 includes Ping for social music discovery.

* New iPod shuffle is "world's smallest iPod" at $49.

* The iPod touch now comes with FaceTime, retina display and HD video recording (its commercial is after the jump).Continue reading...

In the News: Google and Disney Get Social

Posted by Dale Buss on July 28, 2010 09:00 AM

Google is developing a rival (not clone, says CEO Eric Schmidt) to Facebook. One of the parties it's talking to: Playdom, a social games developer that was just bought by Disney for $763 million.

Amazon incorporates Facebook recommendations, while Kindle sees first million bestselling author: Stieg Larsson.

Apple unveils $69 "magic trackpad."

BMW gets wrist slapped in the U.K. for ad claiming "0% emissions."

Continental-United merger receives EU go-ahead to create the world's largest airline.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements