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brand news

In the News: Microsoft, Dove, Tesco and more

Posted by Dale Buss on April 17, 2013 10:09 AM

In the News

Microsoft signs patent deal with Foxconn to get cut of Android production. 

Dove uses forensic sketch artist to "beautify" women.

Tesco expected to announce the sale or closure of 199 of its Fresh & Easy stores in the US.

American Apparel comes under fire again for "offensive" ads in UK.

Apple has been ordered to remove obscene content from its App Store by Chinese government officials.

Bank of America struggles for growth.

BBC Worldwide partners with Foxtel to build BBC brand in Australia.Continue reading...

traveling brands

Lonely Planet Sold to Reclusive Billionaire Who Vows to Continue Storied Journey

Posted by Mark J. Miller on March 20, 2013 01:33 PM

BBC Worldwide has only been the sole owner of the Lonely Planet brand since 2011 after buying 75 percent of it in 2007, but it's been ready for some time to let it go.

For $42 million less than it had purchased it for—and after years of partnering with Melbourne, Australia-based founders Tony and Maureen Wheeler to build the business into a strong global brand—BBC Worldwide this week sold the world's biggest travel publisher for $77.7 million. The buyer is NC2 Media, which vaguely describes itself as “primarily engaged in the creation, acquisition and distribution of quality digital content and the development of the technologies to make that possible.”

The media company is run by a billionaire Kentucky recluse who supposedly doesn’t use email, made a good chunk of money from selling low-cost cigarettes before selling them off and renouncing tobacco, and is one of the top five landowners in the U.S. with 1.7 million acres to his name, Brad Kelley.Continue reading...

media brands

BBC, UKTV Keep Brands Creative with Spring Refresh

Posted by Sheila Shayon on March 18, 2013 01:28 PM

As news brands struggle to redefine journalism in a digital and always-on environment, two major players across the pond are sprucing up spring marketing campaigns emphasizing personalization and imagination. BBC World News and BBC.com/news are launching "Live the Story," while UKTV readies a new look to reintroduce its brand in celebration of 21 years in digital television.

“With more journalists in more places than any other international news broadcaster, the BBC brings unrivalled depth and insight to news from around the world and, because our journalists live the story, our audience can live the story along with them," the media company stated in a press release.  

The media network, which is celebrating 90 years of broadcasting, makes news available in over 28 languages, making it a globally recognized brand.Continue reading...

media brands

BBC America Woos Downton Abbey-Starved Viewers with Cheeky Campaign

Posted by Barry Silverstein on February 24, 2012 11:34 AM

It's withdrawal time for millions of viewers of the wildly popular Downton Abbey, the British series that just concluded its second season on PBS. The period costumes, the two-track intrigue of the nobility and working class, the witty dialogue delivered in delicious British accents — all contribute to a success on American television not seen at this level since British classics such as Upstairs Downstairs and All Creatures Great and Small had their lengthy runs on PBS.

As fans anxiously await Season Three of Downton Abbey, however, another Anglophile-wooing TV channel is trying to take advantage of the the hiatus and the halo effect of the show: BBC America.Continue reading...

that's entertainment

BBC Taps Viacom Vet for US Relaunch

Posted by Sheila Shayon on June 3, 2010 02:30 PM

As the global village envisioned by Marshall McLuhan continues to spread, the latest executive shuffle is Herb Scannell's hiring this week to run BBC Worldwide America, a position left vacant since Garth Ancier’s departure in March.

The BBC is at something of a crossroads in America: it posted record profits in 2009; BBC.com reaching 17 million unique users monthly in the U.S.; its iPhone app is a top 10 news app; and Doctor Who has gained new U.S. fans and boosted BBC America's ratings since relaunching with new "doctors" (including its latest, Matt Smith, above).

"We have a cable channel that has, if not the most affluent, one of the top two or three most affluent audiences on television," Scannell, a Viacom veteran, tells Ad Age. "But for the advertising business, we want to get to full distribution and let the brand shine a bit. I come from a place at MTV Networks where the branding was always in place, then we started getting the pieces together."

Top priority for Scannell is boosting BBC America's profile and revenues.Continue reading...

brand news

In the News: Ford Rises as Mercury Falls

Posted by Shirley Brady on June 2, 2010 05:00 PM

Ford and GM posted stronger sales in May, as Ford confirms rumors that it's ending its Mercury brand.

Investors bet on BP rebound as US Gulf coast cities use digital billboards to lure tourists back to the beach.

Viacom veteran turned digital exec Herb Scannell is now running the BBC's US brands, including BBC America.

Amazon's Kindle e-reader will be available in US Target stores starting Sunday.Continue reading...

brand news

Headline Roundup: Olympic Flame Out

Posted by Stephanie Startz on November 24, 2009 09:01 AM

GM to present restructuring plan to Opel unions. [NY Times]

German Chancellor Merkel declares GM has repaid its bridge loan. [WSJ]

London's 2012 Olympic logo fails at appealing to youth, incites controversy. [FT]

Wal-Mart's online price war with Amazon heats up, as the box store refuses to cede sales. [NY Times]

Shop Direct may bring UK Woolworths back to the high street with a 200-store chain. [Times of London]

Heinz profits fall 16%. [WSJ]

Stork Craft recalls 2.1 million cribs in the largest crib recall in US history. [NY Times]

(More headlines: Playboy, BBC, paid Twitter, TAG Heuer cellphones).Continue reading...

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