Posted by Sheila Shayon on April 4, 2011 02:00 PM
Fashion visionary Patricia Field, the New York-based designer famed for styling four famously finicky fashionstas — the characters of Carrie, Samantha, Charlotte and Miranda on the Sex and the City TV series and movies — has teamed with UbyKotex.
The Kimberly Clark brand is hoping to inspire fans of the brand with a competition to design bold and colorful pads, carrying cases and inspiration boards to help Ban the Bland – aka decades of treating feminine hygiene as something to be kept under wraps and not discussed. The winners will get to collaborate with the style maven known for her colorful, edgy style.
It’s the latest digital marketing push for UbyKotex, an iconoclastic brand that aims to engage young women (and men) and change the conversation about menstrual periods, a subject that's still somewhat taboo — even among marketers.Continue reading...
Posted by Sheila Shayon on March 28, 2011 11:30 AM
At last week's BDI social media conference in New York, Paul Hernacki, CTO of Atlanta-based Definition 6, gave a techie's perspective on how brand marketers can coordinate their social and digital marketing for maximum effect — and used the agency's work with Coca-Cola's Happiness Machine viral as his example.Continue reading...
Posted by Sheila Shayon on March 24, 2011 01:00 PM
The Business Development Institute brought together brand marketers for The Social Consumer conference this week in New York.
The event kicked off with “Digital Fitness,” a social media pep talk from by PepsiCo’s Director of Digital and Social Media, Bonin Bough, fresh from spreading the Pepsi gospel at South by Southwest (above).
His remarks were fascinating for what he did mention — and didn't.Continue reading...