cocktail hour

All the News You Can Drink: Walmart Stacks Beer Sales, Diageo's Scotch Yacht and more

Posted by Mark J. Miller on August 9, 2013 05:45 PM

Walmart Doubling Efforts on Alcohol Sales

Wal-Mart told 500 adult-beverage industry reps last September that the company wanted to double its alcohol sales by 2016. Since then, it has put extra effort into its beer sales, doubling its amount of alcohol buyers to a dozen and offering up discounts on a wide range of brands, Bloomberg reports.

“We’re seeing dramatic increases in sales,” Steve Bailey, vice president of chain accounts for Columbia Distributing, which supplies beer to about 90 Walmart stores in Washington and Oregon, told Bloomberg. That has caused Columbia—and likely plenty of other distributors—to pay closer attention to Walmart.

The retailer has made their beer displays more prominent, even selling brews in some of its gardening centers, according to Bloomberg Businessweek. That doesn't bode well for competing retailers like Costco, BJ's and ever small-town convenience store across the US.Continue reading...

brand extensions

Cooking Light Debuts Packaged Food Brand

Posted by Mark J. Miller on June 21, 2013 12:51 PM

Magazines are searching for any way they can to get their brands in front of consumer’s faces while simultaneously diversifying revenue streams. Time Inc.’s Cooking Light seems to have covered itself in both departments with a new line of prepared foods that it is turning out exclusively at BJ’s Wholesale Clubs for the next year, AdWeek reports.

Fellow Time Inc. pub Real Simple has apparently been having success with some of its brand extensions so Cooking Light felt inspired, CL Editor-in-Chief Scott Mowbray told AdWeek. "We went in a little skeptical about how good the food would be, but been really, really delighted with the results," he said. “If you don’t deliver a great tasting product in the food market, you’re gone.”Continue reading...

Brands to Watch: LivingSocial, Myspace, Newsweek & more

Posted by Shirley Brady on June 29, 2011 06:00 PM

Brands to Watch

Apple sued by Samsung for alleged copyright infringement.

Cisco readies Cius Android tablet

LivingSocial eyes IPO.

News Corp. sells Myspace for $35M to a group including The Social Network actor Justin Timberlake.

BJ's, the third-largest US warehouse club retailer, is sold in an all-cash deal for $2.8 billion.

JPMorgan names global head of investment banking.

Newsweek's Tina Brown defends Photoshopped "Princess Diana at 50" cover.

P&G's four-legged canine PR head retires, launches social campaign for replacement.

Paramount ordered to pull promotion dangling Justin Bieber appearance as a prize.

Toyota recalls 82,000 Lexus SUVs.

Walmart offers lower gas in co-branded deal for the summer.

brand news

Brands in the news: BJ's, Boeing, Campbell, Cisco and more

Posted by Dale Buss on November 11, 2010 09:15 AM

In the News

BJ’s Wholesale Club may be looking to sell, report says.

Boeing copes with delivery implications of fire in 787 Dreamliner.

Campbell shaves its outlook for 2011.

Cisco notes order slippage.

Ford hauls out fuel-economy message about its F-150 trucks. Meanwhile, study shows that Ford is the auto brand that generates the most word-of-mouth among American consumers.

Lou Dobbs makes successful border crossing to Fox Business Network.

General Electric plans major investments in China.

Google battles to keep talent.Continue reading...

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