One of the most exciting (and highly teased) debuts at the Paris Auto Show is the new Jaguar F-TYPE, which Global Brand Director Adrian Hallmark calls the brand's "first sports car in 50 years" and many fans hail as a return to Jag's roots.

While the new arrival was feted at the Musee Rodin this week at an affair graced by the presence of American singing sensation Lana Del Rey and Hollywood director Ridley Scott, the highlight for auto enthusiasts was the unveiling of the F-TYPE to assembled global car media by Hallmark and other Jaguar executives.

Owned and being revived by Tata Motors after the Indian industrial conglomerate bought it from Ford, Jaguar is counting on F-Type to turn heads and keep its strong sales momentum going, reports the Wall Street Journal. In the effort, the all-new two-seater is a front-engined, rear-wheel-drive convertiblewith three powertrain options, including a V8S version that will reach 60 mph in 4.2 seconds and has a top speed of 186mph.Continue reading...

BMW pioneered branded entertainment on the web with BMW Films — the brand's series of short films that made waves a few years ago by pairing Madonna and Clive Owen with high-profile directors such as Madonna's ex, Guy Ritchie — pieces of fiction that helped launch many new ideas about how brands could use the milieu to communicate directly with consumers.

Now, the German luxury automotive brand is in the midst of presenting a series of four non-fiction films titled Wherever You Want To Go — billed as documentary-style looks on topics that are at least related to BMW’s business of making powerful, fast, fun-to-drive automobiles.Continue reading...